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Build a Business From Your Kitchen Table: The Business Plan
￥0.01
Sophie Cornish and Holly Tucker are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling thousands of innovative, stylish products. But eight short years ago Sophie and Holly were maxing out their credit cards, trying to secure loans and crossing fingers that their big idea would take off. Now they've written down all the lessons they had to learn the hard way, drawing not just on their experience but also that of the 5,000 independent businesses they work with. With startling honesty, they lay bare the truth about getting started while raising a young family at the same time. They believe that anyone should be able to achieve a great working life on their own terms. Here's how.?The vital essentials of a business plan to win you investment or map out your strategy are set out in an easy step-by-step guide.
Fast Shopper, Slow Store
￥8.09
As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how.From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.
Project Management (Collins Business Secrets)
￥22.76
The project management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Project Management. Includes how to: ? Deliver a successful project from start to finish ? Communicate effectively with people at all levels ? Manage changes and control scope creep ? Identify and deal with risks ? Work with common project management methodologies
Mindpower (Collins Business Secrets)
￥44.24
The secrets that experts and top professionals use to stay at the top of their game. Get results fast with this quick, easy guide to the fundamentals of Mind Power Includes how to: ? Produce creative and innovative ideas ? Remember names, numbers and concepts ? Sharpen your mental reflexes, whatever your age ? Ask the right questions and understand other points of view ? Make good decisions and stick to them
Build a Business From Your Kitchen Table: PR Essentials
￥8.09
Sophie Cornish and Holly Tucker are the founders of notonthehighstreet.com, an award-winning, multimillion-pound online marketplace selling thousands of innovative, stylish products. But eight short years ago Sophie and Holly were maxing out their credit cards, trying to secure loans and crossing fingers that their big idea would take off. Now they've written down all the lessons they had to learn the hard way, drawing not just on their experience but also that of the 5,000 independent businesses they work with. With startling honesty, they lay bare the truth about getting started while raising a young family at the same time. They believe that anyone should be able to achieve a great working life on their own terms. Here's how. A short guide to winning your own PR, from writing your own press release to handling an on-the-spot interview.
The Forgotten Depression
￥84.94
James Grant’s story of America’s last governmentally untreated depression: A bible for conservative economists, this “carefully researched history…makes difficult economic concepts easy to understand, and it deftly mixes major events with interesting vignettes” (The Wall Street Journal).In 1920-1921, Woodrow Wilson and Warren G. Harding met a deep economic slump by seeming to ignore it, implementing policies that most twenty-first century economists would call backward. Confronted with plunging prices, wages, and employment, the government balanced the budget and, through the Federal Reserve, raised interest rates. No “stimulus” was administered, and a powerful, job-filled recovery was under way by late 1921. Yet by 1929, the economy spiraled downward as the Hoover administration adopted the policies that Wilson and Harding had declined to put in place.In The Forgotten Depression, James Grant “makes a strong case against federal intervention during economic downturns” (Pittsburgh Tribune Review), arguing that the well-intended White House-led campaign to prop up industrial wages helped turn a bad recession into America’s worst depression. He offers examples like this, and many others, as important strategies we can learn from the earlier depression and apply today and to the future. This is a powerful response to the prevailing notion of how to fight recession, and “Mr. Grant’s history lesson is one that all lawmakers could take to heart” (Washington Times).
Crossing the Chasm
￥101.00
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Warren Buffett and the Art of Stock Arbitrage
￥84.94
FOR THE FIRST TIME EVER, DISCOVER HOW WARREN BUFFETT HAS MADE UNHEARD-OF PROFITS IN THE WORLD OF ARBITRAGE AND SPECIAL INVESTMENTS, AND HOW TO BE A PLAYER IN THESE VENTURES.Investors around the world recently learned that from 1980 through 2003 Warren Buffett’s arbitrage operations produced an astronomical average annualized rate of return of 81.28%. Even more amazing, this incredible rate of return was produced with very low rates of risk. Long considered one of the most powerful and profitable of Buffett’s investment operations, but the least understood, these special types of investments have been the edge that made Warren Buffett so phenomenally successful. Warren Buffett and the Art of Stock Arbitrage is the first book to examine Buffett’s special brand of arbitrage investing. Buffettologists Mary Buffett and David Clark explore the previously secret domain of Warren Buffett’s stock arbitrage investments. They explain how Buffett finds deals, evaluates them, picks the winners from the losers, and when he is willing to use leverage to help boost his performance in these investments to make amazing profits. Basic mathematical equations are included to help readers determine the projected rate of return, evaluate risk, and determine the probability of the deal being a success. Buffett and Clark provide detailed explanations and examples of Warren Buffett’s methods for arbitrage, and for investing in tender offers, liquidations, spin-offs, and reorganizations. They take readers step by step from the initial public announcement to tendering shares, explaining how Buffett evaluates risk and maximizes his profit at every step. Warren Buffett and the Art of Stock Arbitrage is a valuable companion to the other books in Buffett and Clark’s successful series—Buffettology, The Buffettology Workbook, The New Buffettology, The Tao of Warren Buffett, Warren Buffett and the Interpretation of Financial Statements, and Warren Buffett’s Management Secrets.
Your Money or Your Life
￥88.56
As the host of Fox News Channel's Your World with Neil Cavuto and Cavuto on Business, Neil Cavuto reports on today's most influential business leaders and newsmakers. His great talent is to get beneath the issues, connecting people to the events that define them and changing the way that Americans think about their money. Ending each show with a provocative, insightful commentary, Cavuto stirs people to see the world in a new light, calling on them to think beyond the stories at hand and challenging people to reevaluate the world that they live in.In Your Money or Your Life, Cavuto compiles the best of these commentaries in one volume, creating a collection that is at once witty, thought-provoking, and inspiring. Covering a variety of topics from remembering life before 9/11, to providing tips for empty nesters Cavuto presents a wry yet evocative look at our world, one that speaks to the heart of the American condition. Spanning one of the most tumultuous decades in memory from the wild and chaotic Clinton years through the sobering challenges of the War on Terror Cavuto's words offer a window into our America at its best and its worst.
Quiet Leadership
￥95.11
Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.
The Way of Go
￥104.56
For centuries, business, political, and military leaders throughout Asia have had a secret weapon for success -- the philosophies and strategies found in an ancient game called Go. Now, Troy Anderson, an entrepreneur, knowledge management expert, Fortune 500 management consultant, and one of only five Americans to train at the Japanese Professional Go Academy, brings these philosophies and strategies to the West. Leaders and intellects such as Mao Tse-tung, Bill Gates, and John Nash (the game was featured in the movie A Beautiful Mind) as well as many CEOs and political leaders throughout Asia are among the 27 million people who have played this simple two-person board game known as the "game of geniuses." In this unique book, Troy Anderson shares the essential elements of strategy and competition that define the game of Go and shows how these principles can be applied wherever strategy is called for: How to make use of limited resources and time to produce the largest gain Which initiatives to continue and which to abandon When to lead and when to follow your opponent How to weigh competing interests among different units How to enter a market where the competition is already well established How to proceed to ensure success if the competition enters your market How to create a strategic plan when the market changes quickly How to go global but think locally Go provides experience and understanding regarding basic strategic problems that no other art, science, or field, other than war, can readily claim. In addition to an enriching account of how the game of Go has influenced Anderson's life, the valuable lessons imparted here add up to a powerful pre*ion for success -- whether you are seeking professional achievement, better competitive understanding, stronger personal relationships, or simply a more rewarding life.
Presentation Skills in 7 simple steps
￥61.51
7 simple steps to transform your presentations Speaking in front of an audience can be tough. Believe it or not, working out what you want to say is often the easiest part. You may need help overcoming nerves, or practical advice on body language, using technology, or dealing with tricky questions. This book gives you practical advice on how to give well-structured and clear presentations that engage your listeners and make an impact. No more sweaty palms, just cool, calm and effective presentations.
The Everything Job Interview Question Book
￥71.86
An expert guide to the answers that will get you hired!What's the surefire way to overcome the stress of a job interview and get the job you want? Be prepared!It isn't enough to be qualified and have a stellar resume--you need to ace the interview as well. The Everything Job Interview Question Book arms you with the best answers to hundreds of questions, including:What do you think this job offers that your last job did not?How would those who worked under you describe you as a supervisor?What do you consider to be your biggest weakness?Have you ever been in a situation where the majority disagrees with you? What did you do?What motivates you to go above and beyond the call of duty?Tell me about something you failed at.What about your current job isn't very rewarding?What does success mean to you?If I asked your current employer to tell us about your accomplishments, what do you think he would say?Based on what you know about this company, how will you contribute to it?Plus, you'll also find help with handling inappropriate questions, advice on questions to ask employers, and tips on handling remote interviews. This valuable resource provides you with expert advice on what to say--and what not to say--giving you the confidence you need to succeed and land the job of your dreams.
Crossing the Chasm, 3rd Edition
￥123.10
The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Financial Words You Should Know：Over 1,000 Essential Investment
￥65.07
What price is too high to pay, even for love? Plunge into fifth installment the internationally bestselling Mortal Instruments series and ＆#8220;prepare to be hooked＆#8221; (Entertainment Weekly).The New York Times bestselling Mortal Instruments continues＆#8212;and so do the thrills and danger for Jace, Clary, and Simon. What price is too high to pay, even for love? When Jace and Clary meet again, Clary is horrified to discover that the demon Lilith＆#8217;s magic has bound her beloved Jace together with her evil brother Sebastian, and that Jace has become a servant of evil. The Clave is out to destroy Sebastian, but there is no way to harm one boy without destroying the other. As Alec, Magnus, Simon, and Isabelle wheedle and bargain with Seelies, demons, and the merciless Iron Sisters to try to save Jace, Clary plays a dangerous game of her own. The price of losing is not just her own life, but Jace＆#8217;s soul. She＆#8217;s willing to do anything for Jace, but can she still trust him? Or is he truly lost? Love. Blood. Betrayal. Revenge. Darkness threatens to claim the Shadowhunters in the harrowing fifth book of the Mortal Instruments series.
The Tyranny of Numbers: Why Counting Can’t Make Us Happy
￥82.01
Never before have we attempted to measure as much as we do today. Why are we so obsessed with numbers? What can they really tell us? Too often we try to quantify what can’t actually be measured. We count people, but not individuals. We count exam results rather than intelligence, benefit claimants instead of poverty. The government has set itself 10,000 new targets. Politicians pack their speeches with skewed statistics: crime rates are either rising or falling depending on who is doing the counting. We are in a world in which everything designed only to be measured. If it can’t be measured it can be ignored. But the big problem is what numbers don’t tell you. They won’t interpret. They won’t inspire, and they won’t tell you precisely what causes what. In this passionately argued and thought-provoking book, David Boyle examines our obsession with numbers. He reminds us of the danger of taking numbers so seriously at the expense of what is non-measurable, non-calculable: intuition, creativity, imagination, happiness… Counting is a vital human skill. Yardsticks are a vital tool. As long as we remember how limiting they are if we cling to them too closely. Americans who claim to have been abducted by aliens = 3.7 million Average time spent by British people in traffic jams every year = 11 days Number of Americans shot by children under six between 1983 and 1993 = 138, 490
Time Management (Collins Business Secrets)
￥18.74
The time management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Time Management. Includes how to: ? Identify your biggest priorities and find time to achieve them ? Deal with the biggest hidden time-wasters ? Communicate effectively with colleagues and clients ? Cope with information overload ? Take control of your inbox and voicemail
Leadership (Collins Business Secrets)
￥51.50
The leadership secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Leadership. Includes how to: ? Understand and develop your leadership style ? Identify strategic goals for your department ? Motivate and manage teams of all sizes ? Build a culture of results and responsibility ? Lead the way out of a crisis
People Management (Collins Business Secrets)
￥44.24
The people management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of People Management Includes how to: ? Build a business-like relationships with your direct reports ? Set clear targets and monitor them ? Understand different personality types and how to manage them ? Deliver criticism and compliments in the right way ? Mentor your employees to produce fantastic results
Getting Things Done (Collins Business Secrets)
￥18.74
The secrets that experts and top professionals use to get things done. Get results fast with this quick, easy guide to the fundamentals of Getting Things Done. Includes how to: ? Get more done in less time ? Manage upwards, downwards and sideways ? Under-promise and over-deliver ? Overcome difficult people and issues ? Deliver projects on time and on budget
Team Management (Collins Business Secrets)
￥18.74
The team management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Team Management Includes how to: ? Understand how different personalities interact in a team ? Set up clear structures and goals for your team ? Implement change effectively and as painlessly as possible ? Overcome personality clashes and team difficulties ? Manage your team so that it delivers fantastic results
