Joomla! Search Engine Optimization电子书

Joomla! Search Engine Optimization

Table of Contents

Joomla! Search Engine Optimization

Credits

About the Author

About the Reviewers

www.PacktPub.com

Support files, eBooks, discount offers and more

Why Subscribe?

Free Access for Packt account holders

Preface

What this book covers

Who this book is for

Conventions

Reader feedback

Customer support

Errata

Piracy

Questions

1. An Introduction to Search Engine Optimization

What is SEO?

SEO terminology

.htaccess

301 redirect (also known as Permanent Redirect)

302 redirect (also known as Temporary Redirect or Found)

404 error (also known as Page Not Found)

AdSense

AdWords

Alexa Rank

Alt attribute

Anchor

Backlink (also known as Inbound Link)

Bing Webmaster

Black hat

Bot (also known as robot, spider, or crawler)

Canonical URLs

Cloaking

Crawl depth

Deep link

Doorway page (also known as gateway page)

Duplicate content penalty

Google Webmaster

Internal link density

KEI

Keyphrase density (also known as keyword density)

Keyword (or keyphrase)

Keyphrase stuffing

Landing page

Link building

Link farm

Link text (also known as anchor text)

Long tail

Meta tags

MozRank

nofollow

Organic rank

Outbound link

Page rank

PPC

Reciprocal link

Redirect

Robots.txt

SEF URLs

SEM

SEOMoz

SERP

SMO

Splash page

Stop word

White hat

XML site map

How search engines assess sites

Summary

2. Configuring Joomla!'s SEO Options

Setting up Search Engine Friendly URLs

Configuring URL aliases

Creating URL aliases for your articles

Controlling the title tag

Article title vs. page title (title tag)

Managing metadata

Summary

3. Useful Extensions to Enhance SEO

Finding SEO modules

Top SEO modules for Joomla!

AceSEF

Advanced Title Manager

Easy Frontend SEO

Facebook-Twitter-Google+1

iJoomla SEO

JoomSEF

Nice Social Bookmark

obRSS

RSSeo Suite

SEO Canonicalisation Plugin

SEO Friendly Links and Images

SEO-Generator

SEO Links Pro

SEOSimple

sh404SEF

Ultimate Site Tools

Xmap

Installing and configuring common SEO modules

Implementing metadata management

Setting up canonical URLs

Setting up your XML site map

Implementing control over your Alt and Title attributes

Setting up cross-posting to social networks

Providing social bookmarking

Summary

4. Getting Ready for Launch

Determining your SEO strategy

Identifying keywords

Assessing keyword effectiveness

Tapping into the power of stemming and variants

Content strategies for enhancing search engine ranking

Setting up third party services that can assist with SEO

Getting started with Google Analytics

Working with Google Webmaster Tools

Working with Bing Webmaster Tools

Summary

5. Managing SEO on a Live Site

Link building

Identifying quality link partners

Managing a link marketing campaign

Creating your own links

Directories

Press releases

Video and file sharing

Social media optimization

Reporting and tracking

Popularity metrics

Traffic source metrics

e-Business metrics

Link metrics

Summary

Index