iAd Production Beginner’s Guide电子书

iAd Production

Table of Contents

iAd Production

Credits

About the Author

About the Reviewer

www.PacktPub.com

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Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Time for action — heading

What just happened?

Pop Quiz — heading

Have a go hero — heading

Reader feedback

Customer support

Downloading the example code

Errata

Piracy

Questions

1. Getting Started with iAd

Learning what an iAd is

Understanding problems with existing mobile advertising

Discovering what makes an iAd awesome

Describing the anatomy of an iAd

Understanding the banner's role

Using different banner types

Static image banner

Dynamic HTML5 banner

Transitioning into the ad

Slide transition

Reveal transition

Making loading interesting with the splash page

Exploring the core ad unit

Understanding your iAd

Structuring with HTML

Styling with CSS3

Interacting with JavaScript

Arranging the files

Using tools to create and test iAds

Introducing iAd Producer

Testing with the iOS Simulator and the iAd Tester app

Speeding development with iAd for Developers

Joining the developer program

Using the right hardware

You've got a Mac

Time for action — checking your Mac

What just happened?

Time to get a Mac

Becoming a registered developer

Time for action — signing up for the developer program

What just happened?

Summary

2. Preparing Your Content for Mobile

Including media in iAds

Overcoming mobile constraints

Designing for the small screen

Delivering content when download speeds are limited

Complying with file size restrictions

Working with images

Understanding the different image formats

Resizing an image

Time for action — cropping images using Preview

What just happened?

Cropping a section from an image

Time for action — cropping a selection

What just happened?

Removing solid background colors

Time for action — removing solid colors

What just happened?

Speeding up our image downloads

Time for action — optimizing an image

What just happened?

Pop Quiz — understanding images

Have a go hero — editing your own images

Including audio

Converting your audio

Time for action — converting an mp3 to work on iOS

What just happened?

Incorporating video

Converting your video

Time for action — encoding a video

What just happened?

Fine tuning your video

Video content

Your video's audio

Video dimensions

Video durations

Have a go hero — keeping in the guidelines

Pop Quiz — audio and video

Summary

3. Making Your iAd

Getting iAd Producer

Time for action — installing iAd Producer

What just happened?

Working with iAd Producer

Launch screen

Default ad

Template selector

Asset Library

Ad canvas

Setting up your ad

Time for action — creating a new project

What just happened?

Getting the resources

Building your banner

Time for action — making the banner

What just happened?

Have a go hero — writing good banner text

Time for action — changing the background

What just happened?

Have a go hero — learning about CSS3 gradients

Time for action — adding an image

What just happened?

Time for action — supporting all orientations

What just happened?

Pop Quiz — making banners

Making a splash

Time for action — making the splash screen

What just happened?

Previewing the ad

Time for action — testing your iAd

What just happened?

Adding a menu

Time for action — making a menu

What just happened?

Have a go hero — menu pages

Building the core ad pages

Inserting an image gallery

Time for action — making the image gallery

What just happened?

Have a go hero — cover flow gallery

Shaking a view

Time for action — shake shake shake

What just happened?

Letting users find our stores

Time for action — store finder

What just happened?

Pop Quiz — iAd Producer

Summary

4. Making Sure It Works

Testing in Safari

Time for action — going on Safari

What just happened?

Testing in the simulator

Installing Xcode and the iOS Simulator

Time for action — installing Xcode with the Mac App Store (easy)

What just happened?

Time for action — installing Xcode manually (harder)

What just happened?

Time for action — opening an ad

What just happened?

Interacting with the simulator

Time for action — simulating hardware in the simulator

What just happened?

Pop Quiz — the iOS Simulator

Time for action — simulating different devices

What just happened?

Have a go hero

Testing on the device

Installing iAd Tester

Time for action — putting iAd Tester on your devices

What just happened?

Accessing your development iAd

Copying to a device

Time for action — exporting our iAd

What just happened?

Time for action — copying our ad to the device

What just happened?

Testing on the device

Time for action — testing the ad

What just happened?

Wireless testing

Time for action — wireless deployment

What just happened?

Have a go hero — securing iAd Producer

Submitting your ad

Time for action — publishing on the network

What just happened?

Pop Quiz — when to test on what

Tackling common problems

Validating your ads

Time for action — validating your iAd

What just happened?

Troubleshooting common issues

Warnings about the file size of images

Slow performance

Imported images appear small

iAd tester doesn't show any ads

Time for action — checking the network you're connected to

What just happened?

Sharing a demo

Taking screenshots

Time for action — taking a screenshot

What just happened?

Recording a screen cast

Time for action — lights, camera, action

What just happened?

Have a go hero — creating a demo

Sharing an ad

Summary

5. Templates and Objects

The templates

Creating a banner from a template

Time for action — creating a banner

What just happened?

Exploring other banner templates

Using splash screens and preroll videos

Time for action — prerollin'

What just happened?

Alternative splash screen templates

Bouncing, dropping, and rotating

The Wave template

Have a go hero

Using the menu templates

Time for action — making the menu

What just happened?

Trying the available menu templates

Pop Quiz — menu

Creating more pages

Time for action — pages

What just happened?

Highlighting the notable page templates

Interacting with images: Cover Flow

Using a 3D gallery: Grid View

Revealing info with: Flip View

Have a go hero

Creating more advanced styles

Using style presets

Time for action — where's your style?

What just happened?

Changing states

Time for action — what a state!

What just happened?

Pop Quiz — styles and states

Going beyond templates with objects

Time for action — adding objects

What just happened?

Have a go hero

Time for action — more objects

What just happened?

Tweaking the transitions

Time for action — transitions

What just happened?

Adding some animation

Time for action — animations

What just happened?

Pop Quiz — animations and transitions

Finishing touches

Have a go hero — touched up

Summary

6. Ad Destinations and Actions

Opening external websites

Selling digital products

Time for action — downloading an app from our ad

What just happened?

Time for action — getting iTunes Store IDs

What just happened?

Time for action — fixing our ad

What just happened?

Pop Quiz — digital downloads

Advanced store finders

Time for action — adding a store finder

What just happened?

Time for action — hidden pages

What just happened?

Have a go hero

Sending a message

Time for action — sending the message

What just happened?

Summary

7. Building for the Big Screen

Creating an iPad iAd

Time for action — setting up an iPad project

What just happened?

Time for action — adding a banner to your iPad ad

What just happened?

Have a go hero

Filling the screen with HTML5 full screen banners

Time for action — providing multiple banner creatives

What just happened?

Time for action — creating an immersive video experience

What just happened?

Time for action — testing full screen banner situations

What just happened?

Pop Quiz — banners

Have a go hero — improving your banners

Making massive menus

Time for action — combining objects to create a unique menu

What just happened?

Have a go hero

Creating a grand gallery

Time for action — making memories in a gallery

What just happened?

Scrolling content with a scroll view

Time for action — scrolling content in our ad

What just happened?

Increasing footfall with a store finder

Time for action — adding the store finder

What just happened?

Have a go hero

Summary

8. Enhancing Our App with Code

JavaScript

The code editor

Accessing page objects

Time for action — accessing an object

What just happened?

Handling user events

Sending SMS and e-mails

Time for action — detecting a tap and sending an e-mail

What just happened?

Have a go hero

Time for action — adding something extra to our e-mail

What just happened?

Have a go hero

Pop Quiz — variables

Adding a calendar entry

Time for action — using the calendar

What just happened?

Have a go hero

Playing audio

Time for action — controlling an audio player

What just happened?

Tweeting with Twitter

Time for action — tweeting the tweet

What just happened?

Have a go hero

The debugger

Error checking syntax

Using the debugger

Coding conventions

Have a go hero

Summary

9. Managing a Successful iAd Campaign

Finding your audience

Targeting

Contextual advertising

Behavioral targeting

iAd targeting

Pricing models

Cost per Millie (CPM)

Pay per Click (PPC)

Flat rate PPC

Bid PPC

Cost per Action (CPA)

iAd's pricing model

Measuring success

Time for action — viewing the logs

What just happened?

Customizing the logs

Time for action — customizing the logs

What just happened?

Time for action — using sections

What just happened?

Pop Quiz — naming your ad's sections

Have a go hero — analytics

Going live

Have a go hero — test submission

Tracking the campaign

Summary

10. Adding iAds into Your App

Setting up the base project

Time for action — a placeholder app

What just happened?

Time for action — running on the device

What just happened?

Adding the banner to your view

Time for action — adding the banner

What just happened?

Handling orientation changes

Time for action — you spin me right round

What just happened?

Pop Quiz

Handling no available ads

Time for action — ban the banner

What just happened?

Have a go hero

Time for action — clean the code

What just happened?

Summary

11. Tracking Revenue and Fallbacks

Enabling live ads

Accepting the contract

Time for action — signing the dotted line

What just happened?

Enabling your ads

Time for action — enabling ads

What just happened?

Monitoring your income

Revenue

Impressions

Requests

Fill-rate

eCPM

Click-through rate

Time for action — analysing earnings

What just happened?

Pop Quiz — earning learnings

Fallbacks

Time for action — adding another ad

What just happened?

Have a go hero

Summary

A. Pop Quiz — Answers

Chapter 2, Preparing Your Content

Chapter 3, Making Your iAd

Chapter 4, Making Sure it Works

Chapter 5, Templates and Objects

Chapter 6, iAd Destinations

Chapter 7, Building for the Big Screen

Chapter 8, Creating Interactive Ads

Chapter 9, Managing a Successful iAd Campaign

Chapter 10, Adding iAds into Your App

Chapter 11: Tracking Revenue and Fallbacks

Index