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Blogger: Beyond the Basics电子书

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67人正在读 | 0人评论 9.8

作       者:Lee Jordan

出  版  社:Packt Publishing

出版时间:2008-05-06

字       数:621.1万

所属分类: 进口书 > 外文原版书 > 电脑/网络

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Written in a clear, easy-to-read style, the book takes you through the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. You'll also learn how to market and measure the success of your blog using Google web applications and other popular tools. This book deals with using the current Blogger and third-party tools to optimize and create widgets for your blog. You'll transform your blog using existing tools then take it further with more challenging approaches to customizing your blog. All the steps involved in each example are listed under the section called "Time for action". Similarly, the results of that action are listed under the section called "What just happened". This structure adds to the clear, simple, and focused approach of the book. The book is aimed at current users of the Blogger platform who want to get the most out of Blogger and people who use a different blogging platform and are planning on switching to Blogger. Blog owners who promote their own services, expertise, and products, and want to increase their blog's success by pushing the limits of what Blogger can do will get the most out of this book. The book doesn't require any specific knowledge of Blogger or the related technologies: RSS, CSS, HTML, and XML. Everything you need to know to grow beyond the basics is covered in this book. The companion website to this book (http://bloggerbeefedup.blogspot.com) includes free resource images and content.
目录展开

Blogger

Table of Contents

Blogger

Credits

About the Author

About the Reviewer

Preface

What This Book Covers

Who is This Book for

Conventions

Reader Feedback

Customer Support

Downloading the Example Code for the Book

Errata

Questions

1. All Blogs Are Not Equal

Meet Georgia Peach, Fanatical Fruitier

The Way She Blogs Now

What's Out There

Cooking with Amy

Meeblog

BoingBoing

Innocent Drinks

What They Share

Time to Plan

Defining Goals

Attract More Readers

Bringing Them In

Facebook

Reddit

Digg

Reinforce her Brand, Build a Community

Sell More Fruits, Explore New Revenue Opportunities

Measure and Improve

Summary

2. Customize and Create Templates

Choosing a Theme

Presentation—It's About the Visual Things

Changing Blogger Templates without Code

Use the Test Blog

Customizing Page Elements

Managing Page Elements

Time for Action!—Editing the Navbar Page Element

What Just Happened?

Editing the Header Page Element, Title, and Description

Time for Action!—Changing the Header Text

What Just Happened?

Replacing the Header Image

Time for Action!—Adding an Image to the Header

What Just Happened?

Changing Blog Templates

Time for Action!—Picking a Customizable Blog Template

What Just Happened?

Changing the Fonts and Colors

Time for Action!—Picking Colors with the Fonts and Colors Editor

What Just Happened?

Choosing High Contrast Text Colors

Time for Action!—Changing the Text Color Using Hexadecimal Code

What Just Happened?

Matching the Font to the Blog

Time for Action!—Changing Template Fonts with the Fonts and Colors Editor

What Just Happened?

Choosing an Effective Layout

The Usual Suspects

Time for Action!—Making Sample Sketches

What Just Happened?

Pruning the Template Code

Designing the Visual Look

Preparing to Style the Post Content Block

Adding a Custom Variable Tag to the Template

Time for Action!—Darken the Post Date

What Just Happened?

Displaying an Image Next to the Title of Each Post

Time for Action!—Adding an Image to the Post Title

What Just Happened?

Adding Background Images to Post Text Blocks

Time for Action!—Editing Post Text Styles

What Just Happened?

Spicing up the Sidebar

Time for Action!—Editing the Sidebar Styles

What Just Happened?

Styling the Footer Section

Time for Action!—Editing the Footer Styles

What Just Happened?

Styling the Header Section of the Template

Time for Action!—Editing the Header Styles

What Just Happened?

Adding Polish to the Template with Style(s)

Creating Visual Interest with Backgrounds and Borders

Time for Action!—Adding Backgrounds and Borders

What Just Happened?

Creating a Three-column Template

Preparing to Modify Your Current Template

Time for Action!—Building a Three-column Template

What Just Happened?

Tweaking Template Images

Time for Action!—Editing the Header Image Width

What Just Happened?

Summary

3. Social Bookmarking

How Social Bookmarking Works

Submitting Posts without Bookmarks

Time for Action!—Become a "Bookmarker"

What Just Happened?

Sharing Posts by Email

Time for Action!—Turn On Email Posting

What Just Happened?

Adding Bookmarks to Blogs

Choosing the Right Bookmarks for Your Blog

Deciding Which Bookmark Services to Use

Using Simple Text Link Bookmarks

Time for Action!—Adding Bookmarks as Text Links

What Just Happened?

Take it Further—Bookmark Link Scavenger Hunt

Adding Social Bookmark Buttons

Time for Action!—Adding Bookmark Buttons to Posts

What Just Happened?

Offering Multiple Bookmarks with One Button

Time for Action!—Offering Multiple Bookmarks with AddThis

What Just Happened?

Adding Dynamic Counters to Bookmark Links

Time for Action!—Adding Dynamic Links with Counters to Posts

What Just Happened?

Adding Multiple Counter Scripts Simultaneously

Time for Action—Add Multiple Counter Scripts with Feedburner Flare

What Just Happened?

Attracting Readers with Links

What People are Tagging

Planning an Article

Time for Action!—Create a Killer Article

What Just Happened?

Building an Audience with Regular Posts

Time for Action!—Develop a Post Schedule

What Just Happened?

Summary

4. Joining the Blogosphere

Backlinks, Trackbacks, & Pingbacks

Configuring Backlinks

Time for Action!—Activating the Backlinks Service

What Just Happened?

Why You Need Backlinks

Trackbacks Added Automatically

Viewing Multiple Backlinks

Being a Backlinker

Maintaining Backlinks

Time for Action!—Backlinking to a Blogger Blog

What Just Happened?

Using a Trackback Service

Time for Action!—Adding the Haloscan Trackback Service

What Just Happened?

Trackbacking Non-Blogger Blogs

Time for Action!—Trackbacking with Haloscan

What Just Happened?

Blogrolls

Setting up Blogrolls

Time for Action!—Adding a Blogroll Widget

What Just Happened?

Caring for Blogrolls

Linkbaiting Bloggers

Attract Attention

Find a Unique Story Angle

Create Controversy

Provide Richer and Deeper Content

Writing about Complex Topics

Creating Serial Articles

Technorati and Other Blog Networks

How Blog Networks Work

Time for Action!—Exploring Technorati

What Just Happened?

Summary

5. Using Widgets

Adding a Blogger Page Element Widget

Time for Action!—Add a Photo Slideshow Widget

What Just Happened?

Widgets Your Readers Want

Adding a Custom Third-party Widget

Time for Action!—Add a Twitter Badge

What Just Happened?

Adding Interactive Third-Party Widgets

Interacting with Visitors Using Chat

Time for Action!—Installing a MeeboMe Chat Widget

What Just Happened?

Social Network Badges

Time for Action!—Mimicking a Blogger Profile with a Facebook Badge

What Just Happened?

E-commerce with Blogger

Using Product Sales Widgets

Offering Products as an Amazon Affiliate

Time for Action!—Add an Amazon Affiliate Widget

What Just Happened?

Providing PayPal Service on Your Blog

Time for Action!—Create a PayPal Storefront Widget

What Just Happened?

Blogger and Third-Party Widgets

Crafting Custom Blogger Widgets

Time for Action!—Create an Add Recipes Widget

What Just Happened?

Anatomy of a Widget

Choose Your Widgets Wisely

Picking the Right Widgets

Widget Matching Matrix

Ways to Pick Widgets

Planning for Future Widgets

Using Experimental Widgets

Time for Action!—Adding a Google Gadget to draft.blogger.com

What Just Happened?

Summary

6. RSS and Atom Syndication

How Site Feeds Work in Blogger

Choosing a Feed Protocol for Your Blog

Multiple Feed Protocol Icons Confuse Visitors

Discovering the Post URL of Your Blogger Blog

Time for Action!—Grabbing a Feed Post URL

What Just Happened?

Grabbing Feeds with Safari

Managing Blogger Feeds

Basic Feed Settings

Time for Action!—Managing Basic Site Feed Settings

What Just Happened?

Advanced Feed Settings

Time for Action!—Configuring Advanced Feed Settings

What Just Happened?

Redirecting Feeds

Time for Action!—Configuring Feed Redirects

What Just Happened?

Promoting Your Blog with Feed Chicklets

Time for Action!—Adding FeedBurner Chicklets

What Just Happened?

More Ways to Publicize Your Feed with FeedBurner

Time for Action!—Adding Headline Animator

Updating Google Sitemaps for Redirected Feeds

Give Visitors the Feed They Need with SmartFeed

Notifying Services with PingShot

Label Specific Feeds

Offering Feeds by Label

Time for Action!—Specifying Feeds by Label

What Just Happened?

Measuring Feed Success

Showing Your Success with FeedCount

Using FeedBurner Stats

Adding Outside Feeds to Your Blog

Time for Action!—Adding a Feed Using Blogger Page Elements

What Just Happened?

Test Driving Blogger Subscription Links

Making it Easy for Visitors to Add Your Feeds

Time for Action!—Using the Subscription Links Widget

What Just Happened?

Subscription Links versus FeedBurner Redirect

Summary

7. Making Money with Ads

Eating a Google AdSense and Blogger Sandwich

Setting up Google AdSense for Your Blog

Creating AdSense Ads with Blogger Page Elements

Time for Action!—Using the AdSense Page Element

What Just Happened?

Using Custom AdSense Ads

Considering Your AdSense Options

Designing Your AdSense Ads

Time for Action!—Creating a Custom AdSense Ad Block

What Just Happened?

Putting YouTube Videos to Work with Video Units

Before You Begin

Time for Action!—Adding Video Units

What Just Happened?

Managing Video Unit Players

AdSense for Search

Adding a Custom AdSense for Search to Your Blog

Time for Action!—Setting up AdSense for Search

What Just Happened?

Setting up Referral Ad Units

Time for Action!—Adding a Referral Ad Unit

What Just Happened?

Why Not to Use Referrals

Getting the Most Out of AdSense Ads

Managing Ads in AdSense

Using Advanced Reports

Generating Reports

Viewing Reports

Time for Action!—Scheduling an Automatic Custom Report

What Just Happened?

Using AdSense Filters

Time for Action!—Blocking Competitive Ads with Filters

What Just Happened?

Monetizing Blog Feeds with FeedBurner

Ways to Monetize

FeedBurner Ad Network (FAN)

Displaying AdSense Ads with FeedFlare

Time for Action!—Setting up AdSense Content for Feeds

What Just Happened?

Managing AdSense Content Ad Units in FeedBurner

Discovering Other Advertising Programs

Amazon Affiliate Ads

Time for Action!—Adding a Customized Recommended Product Ad

What Just Happened?

Project Wonderful

BlogAds

Summary

8. Measuring Site Performance with Google Analytics

Setting up Analytics

Time for Action!—Activating Google Analytics

What Just Happened?

Adding Tracking Code without Editing Your Template

Administrating Google Analytics

Managing Website Profiles

Adding Additional Profiles

Time for Action!—Adding a New Profile

What Just Happened?

Managing Users with Access Manager

Preparing to Add a User

Time for Action!—Granting Access to Users

What Just Happened?

Editing Existing Users

Time for action!—Changing Access for Current Users

What Just Happened?

Deleting Users

Controlling Data with Filters

Setting up Filters

Time for Action!—Adding a Predefined Filter

What Just Happened?

Understanding Regular Expressions

Processing Data Using Custom Filters

Time for Action!—Creating a Custom Filter

What Just Happened?

Types of Custom Filters

Managing Ad Campaign Metrics

Tracking Campaigns

Tagging Campaign Items

Experiencing URL Builder

Time for Action!—Creating Links with URL Builder

What Just Happened?

Identifying Campaign Tags

AdWords Integration

Time for Action!—Integrating Google AdWords

What Just Happened?

Analyzing Keyword Effectiveness

Driving the Reports Dashboard

Navigating the Dashboard

Using the Left Menu of the Dashboard

Exploring the Main Dashboard Overview Section

Customizing the Dashboard Overview

Time for Action!—Adding a Report to the Dashboard Overview

What Just Happened?

Viewing Reports

Time for Action!—Viewing Multiple Metrics on a Graph

What Just Happened?

Analyzing Reports

Time for Action!—Understanding the Content by Title Report

What Just Happened?

Emailing Reports

Time for Action!—Sending Reports by Email

What Just Happened?

Evaluating Performance with Goals

Tracking Performance with Goals

Time for Action!—Setting up a Goal

What Just Happened?

Editing Goals

Time for Action!—Changing a Current Goal

What Just Happened?

Improving Your Blog with Google Analytics

Analyzing Navigation

Exploring the Navigation Summary

Entrance Paths

Optimizing your Landing Page

Examining Entrance Sources

Discovering Entrance Keywords

Interpreting Click Patterns

Understanding Site Overlay

Summary

9. Search Engine Optimization

Seeing a Blog through Search Engine Goggles

Performing a Search—Which Blogs Rank High

What High Ranking Blogs Do Right

Using Tools to Evaluate a Blog

Time for Action!—Using a Toolbar to Check Site Rank

What Just Happened?

Using the Google PageRank Button

Discovering Search Engine Reach Using Tools

Time for Action!—Checking Search Engine Reach with NetConcepts URL Checker

What Just Happened?

Improving Search Engine Rank with Web Standards

Validating Your Blog Template

Time for Action!—Validating Your Site with W3C

What Just Happened?

Blog SEO Checklist

Planning Improvements

Creating a List of Improvements

Ten Ways to Optimize a Blog for Search Engines

Wearing a White Hat

Developing Improvement Strategies

Prioritizing Improvements

Optimizing Your Blog for Search Engines

Optimizing On-site

Seeding the Blog Title & Description with Keywords

Time for Action!—Updating the Blog Title and Description

What Just Happened?

Allowing Search Engines to Find Your Blog

Time for Action!—Activating Blogsearch and Ping Access

What Just Happened?

Fertilizing Content with Keywords

Optimizing Image and Video Posts for Current Searches

Time for Action!—Getting Descriptive with Image Posts

What Just Happened?

Submitting Rich Media Content for Indexing

Improving Template Validation

Time for Action!—Editing the Template Doctype

What Just Happened?

Optimizing with Off-Site Techniques

Adding a Blog to Google Webmaster Tools

Time for Action!—Verifying Your Blogger Blog Using a Meta tag

What Just Happened?

Adding a Sitemap using Google Webmaster Tools

Time for Action!—Adding a Sitemap

What Just Happened?

Communicating with Search Engine Spiders

Time for Action!—Viewing Robots.txt

What Just Happened?

Understanding User-Agent Behavior in Robots.txt

Measuring Optimization Success

Evaluating the Impact of Improvements

Tools and Resources

Maintaining Your SEO Status

Controlling the Destiny of Your Blog

The Secret to Search Engine Attraction

Search Engines Crave Rich Media Content

Why Search Engines Care about Rich Media Content

Summary

10. Website Integration

Adding Website Navigation

Preparing to Add Navigation

Time for Action!—Adding CSS Text Menus to a Blog

What Just Happened?

Creating a Multi-Level Menu for a Blog

Time for Action!—Adding a Drop-Down Menu to a Blog

What Just Happened?

Using Widgets on Your Site to Share Your Blog

Publicizing Blog Articles with Headline Animator

Time for Action!—Installing Headline Animator on Your Site

What Just Happened?

Publicizing Your Blog with SpringWidgets

Time for Action!—Displaying Blog Previews with SpringWidgets

What Just Happened?

Adding Twitter Updates to Your Website

Time for Action!—Creating and Installing a Twitter HTML Badge

What Just Happened?

Integrating the Look of Your Blog & Website

Using the Same Fonts

Time for Action!—Transferring Fonts from a Website

What Just Happened?

Choosing the Same Colors

Time for Action!—Transferring Colors from a Website

What Just Happened?

Using Blogger with a Custom Domain

Deciding How to Publish Your Blog

Publishing to a Current Domain Using FTP

Time for Action!—Setting up FTP for a Current Domain

What Just Happened?

FTP Errors and Solutions

Using a New Custom Domain

Purchasing a New Custom Domain

Time for Action!—Publishing with a New Custom Domain

What Just Happened?

Summary

Index

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