万本电子书0元读

万本电子书0元读

顶部广告

The Irrational Bundle电子书

售       价:¥

15人正在读 | 0人评论 9.8

作       者:Ariely, Dan

出  版  社:Harper

出版时间:2013-03-01

字       数:129.7万

所属分类: 进口书 > 外文原版书 > 经管/金融

温馨提示:此类商品不支持退换货,不支持下载打印

为你推荐

  • 读书简介
  • 目录
  • 累计评论(0条)
  • 读书简介
  • 目录
  • 累计评论(0条)
Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume.
目录展开

Cover

Contents

Predictably Irrational

Title Page

Dedication

Contents

Introduction

Chapter 1 - The Truth about Relativity

Chapter 2 - The Fallacy of Supply and Demand

Chapter 3 - The Cost of Zero Cost

Chapter 4 - The Cost of Social Norms

Chapter 5 - The Power of a Free Cookie

Chapter 6 - The Influence of Arousal

Chapter 7 - The Problem of Procrastination and Self-Control

Chapter 8 - The High Price of Ownership

Chapter 9 - Keeping Doors Open

Chapter 10 - The Effect of Expectations

Chapter 11 - The Power of Price

Chapter 12 - The Cycle of Distrust

Chapter 13 - The Context of Our Character, Part I

Chapter 14 - The Context of Our Character, Part II

Chapter 15 - Beer and Free Lunches

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Praise for Predictably Irrational

The Upside of Irrationality

Title Page

Dedication

Contents

Introduction: Lessons from Procrastination and Medical Side Effects

Part I - The Unexpected Ways We Defy Logic at Work

Chapter 1 - Paying More for Less: Why Big Bonuses Don’t Always Work

Chapter 2 - The Meaning of Labor: What Legos Can Teach Us about the Joy of Work

Chapter 3 - The IKEA Effect: Why We Overvalue What We Make

Chapter 4 - The Not-Invented-Here Bias: Why “My” Ideas Are Better than “Yours”

Chapter 5 - The Case for Revenge: What Makes Us Seek Justice?

Part II - The Unexpected Ways We Defy Logic at Home

Chapter 6 - On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always)

Chapter 7 - Hot or Not? Adaptation, Assortative Mating, and the Beauty Market

Chapter 8 - When a Market Fails: An Example from Online Dating

Chapter 9 - On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many

Chapter 10 - The Long-Term Effects of Short-Term Emotions: Why We Shouldn’t Act on Our Negative Feelings

Chapter 11 - Lessons from Our Irrationalities: Why We Need to Test Everything

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Index

The (Honest) Truth About Dishonesty

Title Page

Dedication

Contents

INTRODUCTION: Why Is Dishonesty So Interesting?

CHAPTER 1: Testing the Simple Model of Rational Crime (SMORC)

CHAPTER 2: Fun with the Fudge Factor

CHAPTER 2B: Golf

CHAPTER 3: Blinded by Our Own Motivations

re Tired

CHAPTER 5: Why Wearing Fakes Makes Us Cheat More

CHAPTER 6: Cheating Ourselves

CHAPTER 7: Creativity and Dishonesty: We Are All Storytellers

CHAPTER 8: Cheating as an Infection: How We Catch the Dishonesty Germ

t Necessarily Better than One

t Cheat Enough!

Thanks

List of Collaborators

Notes

Bibliography and Additional Readings

Index

Credits

About the Author

Books by Dan Ariely

Copyright

About the Publisher

累计评论(0条) 0个书友正在讨论这本书 发表评论

发表评论

发表评论,分享你的想法吧!

买过这本书的人还买过

读了这本书的人还在读

回顶部