The Creative Priority电子书

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9.8

作者：Hirshberg, Jerry

出版社：HarperCollins e-books

出版时间：2009-10-01

字数：37.1万

所属分类：进口书 > 外文原版书 > 经管/金融

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How does your company define creativityOr doescreativity define your companyIn this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.

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