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Cover
Title Page
Dedication
Epigraph
CONTENTS
ACKNOWLEDGMENTS
PART ONE: The Rise to Global Economic Power
INTRODUCTION
1 ANDREW CARNEGIE From Rags to Richest
2 GEORGE EASTMAN and the Creation of a Mass Market
3 HENRY FORD The Profits and the Price of Primitivism
PART TWO: The Heart of the American Century
INTRODUCTION
4 THOMAS J. WATSON SR. and American Salesmanship
5 CHARLES REVSON AND REVLON Consumer Packaged Goods and the Television Revolution
PART THREE: Our Own Times
INTRODUCTION
6 SAM WALTON All-American
7 ROBERT NOYCE AND SILICON VALLEY Toward a New Business World
CONCLUSION PROGRESS AND PROFITS
NOTES
BIBLIOGRAPHICAL ESSAY
SEARCHABLE TERMS
About the Author
Copyright
About the Publisher
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