万本电子书0元读

万本电子书0元读

顶部广告

Brainsteering电子书

售       价:¥

1人正在读 | 0人评论 9.8

作       者:Coyne, Kevin P.

出  版  社:HarperCollins e-books

出版时间:2011-03-01

字       数:34.1万

所属分类: 进口书 > 外文原版书 > 经管/金融

温馨提示:数字商品不支持退换货,不提供源文件,不支持导出打印

为你推荐

  • 读书简介
  • 目录
  • 累计评论(0条)
  • 读书简介
  • 目录
  • 累计评论(0条)
Change the way you think about new ideas by steering your creativity in new and more productive directions. Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas and we've all learned from experience that traditional brainstorming doesn't generate them.Former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne have spent more than a decade developing a better approach Brainsteering that takes brainstorming and other outdated ideation techniques and "steers" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions, Brainsteering has helped Fortune 500 companies, small not-for-profits, and individuals alike generate ideas they previously could never have imagined.Peppered with thought-provoking and entertaining examples drawn from the workplace and popular culture, Brainsteering can help anyone develop breakthrough ideas, whether working alone on a one-time problem or turning an entire organization into an ongoing "idea factory." And getting started is easy: simply ask the right questions, and good ideas will follow.
目录展开

Cover

Title Page

Dedication

Contents

Introduction: Why Brainsteering?

PART I: ASK THE RIGHT QUESTIONS (AND GOOD IDEAS WILL FOLLOW)

CHAPTER 1 - The Proven Power of Questions to Help You Find Ideas

CHAPTER 2 - Developing Your Arsenal of Right Questions

CHAPTER 3 - When It’s Time to Find a Better Idea

PART II: TAKE YOUR PERSONAL IDEATION SKILLS TO THE MAX

CHAPTER 4 - A Systematic Approach to Developing Questions

CHAPTER 5 - The Right (and Wrong) Uses of Analysis in Ideation

CHAPTER 6 - Optimizing Your Personal Ideation Performance

PART III: LEAD OTHERS TO GREAT IDEAS

CHAPTER 7 - From a Bad Brainstorming Session to a Great Brainsteering Workshop

CHAPTER 8 - Teaching Others to Develop Better Ideas

CHAPTER 9 - Creating an Idea Factory

PART IV: THE GRAND FINALE

CHAPTER 10 - Developing Your Own Billion-Dollar Idea

Appendix: 101 Right Questions to Spur Breakthrough Ideas

A Note on Sources

Index

Acknowledgments

About the Authors

Copyright

About the Publisher

累计评论(0条) 0个书友正在讨论这本书 发表评论

发表评论

发表评论,分享你的想法吧!

买过这本书的人还买过

读了这本书的人还在读

回顶部