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The Hard Thing About Hard Things电子书

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96人正在读 | 0人评论 6.2

作       者:Horowitz, Ben

出  版  社:HarperBusiness

出版时间:2014-03-01

字       数:231.1万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.His advice is grounded in anecdotes from his own hard-earned rise from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including demoting (or firing) a loyal friend; whether you should incorporate titles and promotions, and how to handle them; if it's OK to hire people from your friend's company; how to manage your own psychology, while the whole company is relying on you; what to do when smart people are bad employees; why Andreessen Horowitz prefers founder CEOs, and how to become one; whether you should sell your company, and how to do it. Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.
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Dedication

Contents

Introduction

Chapter 1: From Communist to Venture Capitalist

Chapter 2: “I Will Survive”

Chapter 3: This Time with Feeling

Chapter 4: When Things Fall Apart

The Struggle

CEOs Should Tell It Like It Is

The Right Way to Lay People Off

Preparing to Fire an Executive

Demoting a Loyal Friend

Lies That Losers Tell

Lead Bullets

Nobody Cares

Chapter 5: Take Care of the People, the Products, and the Profits—in That Order

A Good Place to Work

Why Startups Should Train Their People

Is It Okay to Hire People from Your Friend’s Company?

Why It’s Hard to Bring Big Company Execs into Little Companies

Hiring Executives: If You’ve Never Done the Job, How Do You Hire Somebody Good?

When Employees Misinterpret Managers

Management Debt

Management Quality Assurance

Chapter 6: Concerning the Going Concern

How to Minimize Politics in Your Company

The Right Kind of Ambition

Titles and Promotions

When Smart People Are Bad Employees

Old People

One-on-One

Programming Your Culture

Taking the Mystery Out of Scaling a Company

The Scale Anticipation Fallacy

Chapter 7: How to Lead Even When You Don’t Know Where You Are Going

The Most Difficult CEO Skill

The Fine Line Between Fear and Courage

Ones and Twos

Follow the Leader

Peacetime CEO/Wartime CEO

Making Yourself a CEO

How to Evaluate CEOs

Chapter 8: First Rule of Entrepreneurship: There Are No Rules

Solving the Accountability vs. Creativity Paradox

The Freaky Friday Management Technique

Staying Great

Should You Sell Your Company?

Chapter 9: The End of the Beginning

Appendix: Questions for Head of Enterprise Sales Force

Acknowledgments

About the Author

Credits

Copyright

About the Publisher

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