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The Chasm Companion
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The Chasm Companion电子书

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0人正在读 | 0人评论 9.8

作       者：Wiefels, Paul

出  版  社：HarperCollins e-books

出版时间：2009-10-01

字       数：53.7万

所属分类： 进口书 > 外文原版书 > 经管/金融

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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
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Cover

Title Page

Dedication

Contents

Foreword

Acknowledgments

Introduction

Part One

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Part Two

Introduction

Chapter 8

Chapter 9

Chapter 10

Chapter 11

Chapter 12

Chapter 13

Part Three

Introduction

Chapter 14

Chapter 15

Chapter 16

Epilogue

Appendix

Worksheets

Searchable Terms

About the Author

Copyright

About the Publisher

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