万本电子书0元读

万本电子书0元读

顶部广告

The Chasm Companion电子书

售       价:¥

15人正在读 | 0人评论 9.8

作       者:Wiefels, Paul

出  版  社:HarperCollins e-books

出版时间:2009-10-01

字       数:53.7万

所属分类: 进口书 > 外文原版书 > 经管/金融

温馨提示:此类商品不支持退换货,不支持下载打印

为你推荐

  • 读书简介
  • 目录
  • 累计评论(0条)
  • 读书简介
  • 目录
  • 累计评论(0条)
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
目录展开

Cover

Title Page

Dedication

Contents

Foreword

Acknowledgments

Introduction

Part One

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Part Two

Introduction

Chapter 8

Chapter 9

Chapter 10

Chapter 11

Chapter 12

Chapter 13

Part Three

Introduction

Chapter 14

Chapter 15

Chapter 16

Epilogue

Appendix

Worksheets

Searchable Terms

About the Author

Copyright

About the Publisher

累计评论(0条) 0个书友正在讨论这本书 发表评论

发表评论

发表评论,分享你的想法吧!

买过这本书的人还买过

读了这本书的人还在读

回顶部