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作       者:Munk, Nina

出  版  社:HarperCollins e-books

出版时间:2009-10-01

字       数:55.8万

所属分类: 进口书 > 外文原版书 > 经管/金融

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Every era has its merger every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal. At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal -save the politically astute Richard Parsons has left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now trades near $10.What happenedWhere did it all go wrongIn this deeply sourced and deftly written book, Nina Munk gives us a window into the minds of two of the oddest men to ever run billion-dollar empires. Steve Case, the boy wonder who built AOL one free floppy disk at a time, was searching for a way out of the New Economy. Meanwhile Jerry Levin, who'd made his reputation as a visionary when he put HBO on satellite distribution, was searching for a monumental deal. These two men, more interested in their place in history than their personal fortunes, each thought they were out-smarting the other.
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Cover

Title Page

Dedication

Contents

Note To Readers

Prologue

Part One: “Resident Genius”

One

Two

Three

Part Two: Enter The Internet Cowboys

Four

Five

Part Three: The Big Deal

Six

Seven

Part Four: “Surviving Is Winning”

Eight

Nine

Ten

Eleven

Epilogue

Notes And Sources

Acknowledgments

Searchable Terms

About the Author

Copyright

About the Publisher

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