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  张干周、郭社森主编的《新编国际贸易函电》是一本融英语语言知识、英语写作知识和国际贸易知识于一体的语言应用教程,同时也是一本职业技能提高教程。本教材旨在帮助学生了解贸易业务的各个环节,学习和掌握英语在各业务环节中的应用。本教材共有18章,重点涵盖了国际贸易业务磋商过程中各个环节的往来函电,涉及商务写作概述、资信调查、建立业务关系、询价与回复、报价与促销、还盘、订货与回复、支付、包装、装运、货运单证、保险、投诉与处理、代理、会展、招标与投标、签订合同、电子商务等。

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作       者:张干周

出  版  社:浙江大学出版社

出版时间:2015-10-01

字       数:39.7万

所属分类: 教育 > 大中专教材 > 研究生/本科/专科教材

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张干周、郭社森主编的《新编国际贸易函电》是一本融英语语言知识、英语写作知识和国际贸易知识于一体的语言应用教程,同时也是一本职业技能提高教程。本教材旨在帮助学生了解贸易业务的各个环节,学习和掌握英语在各业务环节中的应用。本教材共有18章,重点涵盖了国际贸易业务磋商过程中各个环节的往来函电,涉及商务写作概述、资信调查、建立业务关系、询价与回复、报价与促销、还盘、订货与回复、支付、包装、装运、货运单证、保险、投诉与处理、代理、会展、招标与投标、签订合同、电子商务等。 张干周、郭社森主编的《新编国际贸易函电》是一本融英语语言知识、英语写作知识和国际贸易知识于一体的语言应用教程,同时也是一本职业技能提高教程。本教材旨在帮助学生了解贸易业务的各个环节,学习和掌握英语在各业务环节中的应用。本教材共有18章,重涵盖了国际贸易业务磋商过程中各个环节的往来函电,涉及商务写作概述、资信调查、建立业务关系、询价与回复、报价与促销、还盘、订货与回复、支付、包装、装运、货运单证、保险、投诉与处理、代理、会展、招标与投标、签订合同、电子商务等。
【推荐语】
张干周、郭社森主编的《新编国际贸易函电》是一本融英语语言知识、英语写作知识和国际贸易知识于一体的语言应用教程,同时也是一本职业技能提高教程。本教材旨在帮助学生了解贸易业务的各个环节,学习和掌握英语在各业务环节中的应用。本教材共有18章,重涵盖了国际贸易业务磋商过程中各个环节的往来函电,涉及商务写作概述、资信调查、建立业务关系、询价与回复、报价与促销、还盘、订货与回复、支付、包装、装运、货运单证、保险、投诉与处理、代理、会展、招标与投标、签订合同、电子商务等。
目录展开

前言

Chapter 1 Overview of Business Writings商务写作概述

1.Learning Objectives

2.Case Study

3.Introduction

4.Principles of Business Letter Writing

5.Structure of Business Letters

6.Key Words & Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Readings

Chapter 2 Credit Standing Investigation资信调查

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Reading

Chapter 3 Establishing Business Relations建立业务关系

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Readings

Chapter 4 Inquiries and Replies询价与回复

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Reading

Chapter 5 Offers and Promotions报价与促销

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Reading

Chapter 6 Counter Offers还盘

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Reading

Chapter 7 Orders and Replies订货与回复

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Readings

Chapter 8 Payment支付

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Readings

Chapter 9 Packing包装

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Readings

Chapter 10 Shipment装运

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Readings

Chapter 11 Shipping Documents货运单证

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimens

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Reading

Chapter 12 Insurance保险

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Readings

Chapter 13 Complaints and Settlements投诉与处理

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Reading

Chapter 14 Agency代理

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Reading

Chapter 15 Trade Show会展

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Reading

Chapter 16 Bid and Tender招标与投标

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Readings

Chapter 17 Entering Into a Contract签订合同

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimens

5.Writing Templates

6.Key Words and Expressions

7.Useful Sentence Patterns

8.Exercises

9.Supplementary Readings

Chapter 18 E-Business电子商务

1.Learning Objectives

2.Case Study

3.Introduction

4.Specimen Letters

5.General Smileys and Abbreviations in E-mail

6.Exercises

7.Supplementary Reading

Answer to Exercise 18-2

References参考文献

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