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Tableau: Creating Interactive Data Visualizations电子书

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作       者:Jen Stirrup,Ashutosh Nandeshwar,Ashley Ohmann

出  版  社:Packt Publishing

出版时间:2016-08-01

字       数:343.0万

所属分类: 进口书 > 外文原版书 > 电脑/网络

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Illustrate your data in a more interactive way by implementing data visualization principles and creating visual stories using Tableau About This Book Use data visualization principles to help you to design dashboards that enlighten and support business decisions Integrate your data to provide mashed-up dashboards Connect to various data sources and understand what data is appropriate for Tableau Public Understand chart types and when to use specific chart types with different types of data Who This Book Is For Data scientists who have just started using Tableau and want to build on the skills using practical examples. Familiarity with previous versions of Tableau will be helpful, but not necessary. What You Will Learn Customize your designs to meet the needs of your business using Tableau Use Tableau to prototype, develop, and deploy the final dashboard Create filled maps and use any shape file Discover features of Tableau Public, from basic to advanced Build geographic maps to bring context to data Create filters and actions to allow greater interactivity to Tableau Public visualizations and dashboards Publish and embed Tableau visualizations and dashboards in articles In Detail With increasing interest for data visualization in the media, businesses are looking to create effective dashboards that engage as well as communicate the truth of data. Tableau makes data accessible to everyone, and is a great way of sharing enterprise dashboards across the business. Tableau is a revolutionary toolkit that lets you simply and effectively create high-quality data visualizations. This course starts with making you familiar with its features and enable you to develop and enhance your dashboard skills, starting with an overview of what dashboard is, followed by how you can collect data using various mathematical formulas. Next, you'll learn to filter and group data, as well as how to use various functions to present the data in an appealing and accurate way. In the first module, you will learn how to use the key advanced string functions to play with data and images. You will be walked through the various features of Tableau including dual axes, scatterplot matrices, heat maps, and sizing.In the second module, you’ll start with getting your data into Tableau, move onto generating progressively complex graphics, and end with the finishing touches and packaging your work for distribution. This module is filled with practical examples to help you create filled maps, use custom markers, add slider selectors, and create dashboards. You will learn how to manipulate data in various ways by applying various filters, logic, and calculating various aggregate measures. Finally, in the third module, you learn about Tableau Public using which allows readers to explore data associations in multiple-sourced public data, and uses state-of-the-art dashboard and chart graphics to immerse the users in an interactive experience. In this module, the readers can quickly gain confidence in understanding and expanding their visualization, creation knowledge, and quickly create interesting, interactive data visualizations to bring a richness and vibrancy to complex articles. The course provides a great overview for beginner to intermediate Tableau users, and covers the creation of data visualizations of varying complexities. Style and approach The approach will be a combined perspective, wherein we start by performing some basic recipes and move on to some advanced ones. Finally, we perform some advanced analytics and create appealing and insightful data stories using Tableau Public in a step-by-step manner.
目录展开

Tableau: Creating Interactive Data Visualizations

Table of Contents

Tableau: Creating Interactive Data Visualizations

Tableau: Creating Interactive Data Visualizations

Credits

Preface

What this learning path covers

What you need for this learning path

Who this learning path is for

Reader feedback

Customer support

Downloading the example code

Errata

Piracy

Questions

1. Module 1

1. A Short Dash to Dashboarding!

Introduction

Preparing for your first dashboard

How to do it...

How it works…

See also

Showing the power of data visualization

Getting ready

How to do it…

How it works…

There's more…

See also

Connecting to data sources

Getting ready

How to do it…

How it works…

There's more…

See also

Introducing the Tableau interface

Getting ready

How to do it…

How it works…

See also

Interacting with your first data visualization

Getting ready

How to do it...

How it works…

There's more…

Sharing your visualization with the world

Getting ready

How to do it…

How it works…

There's more…

2. Summarizing Your Data for Dashboards

Introduction

Arithmetic – the queen of mathematics!

Getting ready

How to do it...

How it works…

There's more…

Dashboards and dates

Getting ready

How to do it...

How it works…

There's more…

Grouping your data with calculations

Getting ready

How to do it...

How it works...

Correlation with calculations

Getting ready

How to do it...

How it works...

There's more...

Using cross-tabs flexibly

Getting ready

How to do it...

How it works...

There's more...

Simplifying your business rules with customer calculations

Getting ready

How to do it...

How it works…

There's more…

3. Interacting with Data for Dashboards

Introduction

Fun with filters – grouping your data with clarity

Getting ready

How to do it...

How it works...

See also

Hierarchies for revealing the dashboard message

Getting ready

How to do it...

How it works…

There's more...

See also

Classifying your data for dashboards

Getting ready

How to do it...

How it works...

See also

Actions and interactions

Getting ready

How to do it...

How it works...

See also

Drilling into the details

Getting ready

How to do it...

How it works...

Working with input controls

Getting ready

How to do it...

How it works...

There's more...

4. Using Dashboards to Get Results

Introduction

Enriching data with mashups

Getting ready

How to do it…

How it works…

There's more…

Page trails

Getting ready

How to do it…

How it works…

There's more…

See also

Guided analytics with Tableau

Getting ready…

How to do it…

How it works…

See Also

Sharing your results in a meeting

Getting ready

How to do it...

How it works…

Notes and annotations

Getting ready

How to do it…

Using external data to enrich your dashboard

Getting ready

How to do it…

How it works...

5. Putting the Dash into Dashboards

Introduction

Choosing your visualization

Getting ready

How to do it...

How it works...

There's more...

Using parameters in dashboards

Getting ready

How to do it...

How it works...

Using custom geocoding in Tableau

Getting ready

How to do it…

How it works...

See also

Profiting from Big Data to rev your visualization

Getting ready

How to do it…

How it works...

There's more...

Filtering your data for focus

Getting ready

How to do it…

How it works...

There's more...

See also

Creating choices in dashboards using conditional logic

Getting ready

How to do it...

How it works...

There's more…

6. Making Dashboards Relevant

Introduction

Adding an infographic to your Tableau dashboard

Getting ready

How to do it…

How it works…

There's more…

String manipulation in dashboards

Getting ready

How to do it…

How it works…

Correcting data exports from Tableau to Excel

Getting ready

How to do it…

How it works…

Blending data

Getting ready

How to do it…

How it works…

Optimizing tips for efficient, fast visualization

Getting ready

How to do it…

How it works…

7. Visual Best Practices

Introduction

Coloring your numbers

Getting ready

How to do it…

How it works…

See also

Dueling with dual axes

Getting ready

How to do it…

How it works…

There's more…

Where is the three dimensional data?

Getting ready

How to do it…

Eating humble pie – pie charts or not?

Getting ready

How to do it…

How it works…

See also

Sizing to make a data story

Getting ready

How to do it…

How it works…

See also

2. Module 2

1. Connecting to Data Sources

Introduction

Connecting to text files

Getting ready

How to do it...

How it works…

There's more...

Connecting to Excel files

Getting ready

How to do it...

How it works...

There's more...

Connecting to Access databases

Getting ready

How to do it...

How it works...

Connecting to a SQL Server

Getting ready

How to do it...

How it works...

Pasting from a clipboard

Getting ready

How to do it...

How it works...

There's more...

Connecting to other databases

Getting ready

How to do it...

How it works...

There's more...

Connecting to Windows Azure Marketplace

Getting ready

How to do it...

How it works....

There's more...

Understanding dimensions and measures

Changing data types

Getting ready

How to do it....

How it works...

Applying filters

Getting ready

How to do it...

How it works...

Merging multiple data sources

Getting ready

How to do it...

How it works...

There's more...

2. Creating Univariate Charts

Introduction

Creating tables

Getting ready

How to do it...

How it works...

Creating bar graphs

Getting ready

How to do it...

How it works...

Creating pie charts

Getting ready

How to do it...

How it works...

Sorting the graphs

Getting ready

How to do it...

How it works....

Creating histograms

Getting ready

How to do it...

How it works...

Creating line charts

Getting ready

How to do it...

How it works...

Using the Show Me toolbar

Getting ready

How to do it...

How it works....

Creating stacked bar graphs

Getting ready

How to do it...

How it works...

Creating box plots

Getting ready

How to do it...

How it works...

Showing aggregate measures

Getting ready

How to do it...

How it works...

Showing the top 10 items

Getting ready

How to do it...

How it works...

3. Creating Bivariate Charts

Introduction

Creating tables

Getting ready

How to do it....

How it works....

There's more...

Creating scatter plots

Getting ready

How to do it....

How it works...

There's more...

Swapping rows and columns

Getting ready

How to do it...

How it works...

Adding trend lines

Getting ready

How to do it...

How it works....

There's more...

Selecting color palettes

Getting ready

How to do it...

How it works...

There's more...

Using dates

Getting ready

How to do it....

How it works...

4. Creating Multivariate Charts

Introduction

Creating facets

Getting ready

How to do it...

How it works...

There's more...

Creating area charts

Getting ready

How to do it...

How it works…

There's more...

Creating bullet graphs

Getting ready

How to do it...

How it works...

There's more...

Creating dual axes charts

Getting ready

How to do it...

How it works...

Creating Gantt charts

Getting ready

How to do it...

How it works...

There's more...

Creating heat maps

Getting ready

How to do it...

How it works...

5. Creating Maps

Introduction

Setting geographic roles

Getting ready

How to do it...

How it works...

There's more...

Placing marks on a map

Getting ready

How to do it...

How it works...

Overlaying demographic data

Getting ready

How to do it...

How it works...

There's more...

Creating choropleth maps

Getting ready

How to do it...

How it works...

Using polygon shapes

Getting ready

How to do it...

How it works...

Customizing maps

Getting ready

How to do it...

How it works...

6. Calculating User-defined Fields

Introduction

Using predefined functions

Getting ready

How to do it...

How it works...

There's more...

Calculating percentages

Getting ready

How to do it...

How it works...

Applying the If-Then logic

Getting ready

How to do it...

How it works...

Applying logical functions

Getting ready

How to do it...

How it works...

Showing totals

Getting ready

How to do it...

Showing the percentage of totals

Getting ready

How to do it...

There's more...

Discretizing data

Getting ready

How to do it...

How it works...

Manipulating text

Getting ready

How to do it...

How it works...

Aggregating data

Getting ready

How to do it...

7. Customizing and Saving

Introduction

Adding title and caption

Getting ready

How to do it...

Modifying font sizes and colors

Getting ready

How to do it...

Applying various marks

Getting ready

How to do it...

How it works...

Adding colors

Getting ready

How to do it...

How it works...

Adding labels

Getting ready

How to do it...

How it works...

Changing marks sizes

Getting ready

How to do it...

Adding reference lines

Getting ready

How to do it...

Printing to PDF

Getting ready

How to do it...

Saving packaged workbooks

Getting ready

How to do it...

Creating a workbook data extract

Getting ready

How to do it...

There's more...

8. Exporting and Sharing

Introduction

Saving a workbook on a Tableau server

Getting ready

How to do it...

Saving a workbook on the Web

Getting ready

How to do it...

Exporting images

Getting ready

How to do it...

Exporting data

Getting ready

How to do it...

How it works...

9. Exploring Advanced Features

Introduction

Viewing data

Getting ready

How to do it...

Changing the mark size

Getting ready

How to do it...

Using the presentation mode

Getting ready

How to do it...

Adding annotations

Getting ready

How to do it...

Excluding data on the fly

Getting ready

How to do it...

Customizing mark shapes

Getting ready

How to do it...

Adding drop-down selectors

Getting ready

How to do it...

Adding search box selectors

Getting ready

How to do it...

Adding slider selectors

Getting ready

How to do it...

Creating dashboards

Getting ready

How to do it...

Creating animated visualizations

Getting ready

How to do it...

Creating parameters

Getting ready

How to do it...

3. Module 3

1. Getting Started with Tableau Public

A Tableau Public overview

Telling your story with Tableau Public

Installing Tableau Public

Exploring Tableau Public

Connecting to data

Opening files and creating your profile

Discover

Exploring the visualizations of other authors

Summary

2. Tableau Public Interface Features

Touring the Tableau Public user interface

The side bar

The Data pane

Visual cues

The Analytics pane

Menus and toolbars

Canvas and Column/Row shelves

Using the Columns and Rows shelves

Using the Marks card

The Filters and Pages shelves

The workspace control tabs of Tableau Public

The Show Me tool

Summary

3. Connecting to Data

Public data

Tables and databases

The data sources that Tableau Public connects to

The databases, tables, dimensions, facts, field formats and conventions

Connecting to the data in Tableau Public

The data source user interface

Using the data interpreter

Pivoting data

Filtering data sources

Joining tables

Connecting to web-based data sources

Summary

4. Visualization – Tips and Types

An overview of the development lifecycle

Ten visualization tips

The perception of visual clues

Using the Show Me tool to create charts

Answering questions using Show Me chart types

About dimensions and measures

Continuous and discrete dimensions and measures

Selecting aggregation types for measures

Swapping and sorting

Types of visualization

Line graphs

Continuous versus discrete date-time elements

Tables

Bar charts

Geographic maps

Scatter plots

Pie charts

Using groups and sets

Summary

5. Calculations

Creating calculated fields

Editing calculated fields

Types of calculations

The number functions

The date functions

Type conversions

The string functions

The aggregate functions

The logic functions

Blending data sources

Summary

6. Level of Detail and Table Calculations

About data sources

Creating quick table calculations

Changing over time

Compute using

Moving average

Editing table calculations

Manually editing table calculations

Ranking

Window versus running functions

A note on addressing

The level of detail calculations

A FIXED LOD calculation

The INCLUDE and nested LOD calculations

Summary

7. Dashboard Design and Styling

The dashboard design process

Best practices for dashboard design

Creating a dashboard

The dashboard tab interface

Layout objects

Setting the size of dashboard elements

Sizing the dashboard

Building a dashboard

Summary

8. Filters and Actions

Adding and using Filters

Adding Filters to worksheets

Adding Quick Filters to a dashboard

Moving the Quick Filter

Filtering across Data sources with parameters

Using parameters as Filters

Modifying titles

Filtering across multiple Data sources with parameters

Actions

URL actions

Summary

9. Publishing Your Work

Saving your work and logging in to Tableau Public

Opening work from the Cloud

Managing your profile

Viewing your work online

Managing workbook details

Summary

A. Bibliography

Index

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