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What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live电子书

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59人正在读 | 0人评论 9.8

作       者:Rachel Botsman

出  版  社:HarperCollins Business

出版时间:2011-02-10

字       数:43.3万

所属分类: 进口书 > 外文原版书 > 经管/金融

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In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other. The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being used there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership? There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life. This insightful and thought-provoking new book by Rachel Rogers and Roo Botsman is an important and fast-moving survey of the dramatic changes we are seeing in the way we consume products. Many of us are familiar with freecycle, eBay, couchsurfing and Zipcar. But these are just the beginning of a new phenomenon. Rachel Botsman and Roo Rogers have interviewed business leaders and opinion formers around the world to draw together the many strands of Collaborative Consumption into a coherent and challenging argument to show that the way we did business and consumerism in the 20th century is not the way we will do it in the 21st century.
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Cover

Title Page

Dedication

Contents

Introduction - What’s Mine Is Yours

Part 1: CONTEXT

Chapter One - Enough Is Enough

Chapter Two - All-Consuming

Chapter Three - From Generation Me to Generation We

Part 2: GROUNDSWELL

Chapter Four - The Rise of Collaborative Consumption

Chapter Five - Better Than Ownership

Chapter Six - What Goes Around Comes Around

Chapter Seven - We Are All in This Together

Part 3: IMPACT

Chapter Eight - Collaborative Design

Chapter Nine - Community Is the Brand

Chapter Ten - The Evolution of Collaborative Consumption

Acknowledgements

Interviewees

Selected Bibliography

COLLABORATIVE CONSUMPTION HUB

UK Examples of Systems of Collaborative Consumption

Index

Copyright

About the Publisher

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