The Obvious: Everything You Need to Know to Succeed电子书

Title Page

Dedication

Contents

Introduction

Part I: Work is a Verb

The Bottom is a Good Place to Start

There are no Shortcuts

Work is a Challenge. Or it Should Be.

Part II: It’s Not About You

It is About Everyone But You

Go on an Ego Diet

The Credit Will Find You

Part III: Don’t Be a Jerk. Be Reasonable, Kind, Decent, Fair – in a Word – Nice

There’s Something to this Golden Rule Thing

The Bad Guys Make the Good Guys Look Better

Play Fair – What a Concept

You’re Judged by the Company You Keep

Part IV: Listen More Than You Talk

Shut Up

Listen. Then Hear.

You Can Learn a Lot From Great Listeners. And Bad Ones.

It’s Okay to be Ignorant. It’s Not Okay to Stay That Way

Ask. It’s a Great Way to Find Out What You Don’t Know.

Part V: Every Job is Sales

Don’t Sell. Solve.

Give People What They Want (Not What You Want Them to Want)

Buying is Selling

The Customer is Always Right … Even When She’s Wrong

Part VI: Simple is Better than Complicated

You Can See More Clearly From a Distance

Ahem. Pay Attention.

Throw Out Your Mental Trash

Part VII: Less is More

Extra Long is For Suits, Not Meetings

Don’t Write in Ink (50% of All Meetings Get Changed)

Cut the Budget

Cut Your Losses

Part VIII: Say What You Mean

It’s More Important to Do Business than to Speak Business

A Weasel is a Rodent

Mean What You Say

Part IX: Honesty – The Most Powerful Weapon in Business

There’s No Such Thing as a Good Liar

An Excuse is Not a Reason

Apologize

Take Responsibility

Part X: Open Your Mind – Let Ideas In

Whatever You Think, Think the Opposite

Failure is Good

Change Happens

Global is the New Local

Just Because Someone is Rich Doesn’t Make Him Smart

You Have to Get Old. You Don’t Have to Think Old.

Part XI: Reality – Deal With It

Life Isn’t Fair. Get Over It.

Consistency Beats a Hot Streak Every Time

Don’t Look Backward. There’s Nothing There.

Most Things aren’t as Serious As They Seem (But Some Are)

Part XII: Don’t Keep Score

Envy is Ugly

Grudges are Stupid

Forgive and Forget – or at Least One Out of Two

Ignore Titles, Especially Your Own

Money is a Tool, Not a God

It’s 0–0 Tomorrow

Part XIII: Energy – The Unfair Edge

Show Up

Today is a Good Time to Do Something

Obsessive–Compulsive Isn’t All Bad

Patience is a Virtue. So is Impatience.

Don’t Take “no.” Press “O.”

Work is Not A Hobby

Part XIV: Imagine You Worked For You

Be the Boss. Don’t be Bossy.

Take Boss 101. Learn from Best and Worst.

Hire Someone Smarter than You

Promote Someone Who Isn’t Ready

Trust Someone – Besides Yourself

Firing Hurts – or it Should

Everyone Has A Boss – Even The Boss

Part XV: Take Inventory

If You Wait for Things to be Different, You’re in for a Long Wait

If You Have to Ask for a Raise, Quit

Start Over Tomorrow – But Don’t Do it the Same Way

Copyright

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