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Branson电子书

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作       者:Tom Bower

出  版  社:Harper Perennial

出版时间:2012-06-28

字       数:88.1万

所属分类: 进口书 > 外文原版书 > 文学/自传/回忆录

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  • 读书简介
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The sensational critical biography of this phenomenal entrepreneur and his business practices – fully updated to cover Branson’s recent ventures. No British tycoon is more popular, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson. What is behind the success of the buccaneering balloonist, the tabloids’ favourite celebrity nude, the ‘grinning jumper’ and the scourge of corporate goliaths? Helped by eyewitness accounts of more than 250 people with direct experience of Branson, Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin’s publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the centre of Branson’s operations in his Holland Park home this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower’s biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family’s wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others. From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson’s enterprises and investments up to the recent, failed bid for Northern Rock.
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Cover

Title Page

Dedication

Contents

Preface

Preface to the 2008 Edition

Introduction

1 The crime

2 The beginning

3 Honeymoons and divorces

4 Frustrations

5 Dream thief

6 The people’s champion

7 Confusion and salvation

8 Returning to the shadows

9 Finding enemies

10 War and deception

11 Sour music

12 Double vision

13 Unfortunate casualties

14 The underdog

15 Another day, another deal

16 Another day, another target

17 The cost of terrorism

18 Sinking with dinosaurs

19 Honesty and integrity

20 Indelible tarnish

21 A slipping halo

22 Fissure

23 Squeezing friends

24 ‘House of cards’

25 Seeking salvation

26 An enduring suspicion

Postscript – 2008

Sources

Index

Acknowledgements

About the Author

Other Works

Copyright

About the Publisher

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