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Call of the Mall电子书

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30人正在读 | 0人评论 9.8

作       者:Paco Underhill

出  版  社:Simon & Schuster

出版时间:2004-02-09

字       数:33.5万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.
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Cover

Colophon

Also by Paco Underhill

Title Page

Copyright

Contents

Prologue

Introduction

1 America Shops

2 You Are Here

3 A Mouse Hole

4 Dude, Where’s My Car?

5 Why Malls Fear Freedom

6 I Brake for Meanderthals

7 Nose and Toes

8 Sex and the Mall

9 The Charmin Challenge

10 Status Anxiety and Back Pockets

11 Fun

12 Hands-Free Shopping

13 Pushcarts Rule

14 Mall Cuisine

15 Breakfast at Cartier

16 A Man and His Mall

17 Who Is Your Dad?

18 Malls of the World

19 Where the Girls Are

20 The Mall Touch

21 Short Hills or Seoul?

22 Other Venues

23 Scenes from a Mall

24 The Postmall World

Endcap

Acknowledgments

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