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The New Market Leaders电子书

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作       者:Fred Wiersema

出  版  社:Free Press

出版时间:2002-04-01

字       数:36.4万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.
目录展开

Cover Page

Title Page

copyright page

Dedication

contents

1. Meet the New Market Leaders

2. Where Do They Lead?

3. Where Have All the Customers Gone?

4. What’s New About the New Market Leaders?

5. Discover the New Customers

6. Entice the Searchers

7. Case in Point—Yahoo!

8. Reassure the Streamliners

9. Case in Point—EMC

10. Free Up the Delegators

11. Case in Point—Solectron

12. Team Up with the Collaborators

13. Case in Point—UPS

14. Take and Keep the Lead

Appendix One: The Basis for the Research

Exhibits: The Top 200 New Market Leaders The Non-U.S. Market Leaders

Appendix Two: Spring 2002 Update

Acknowledgments

Index

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