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Hyperwars电子书

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22人正在读 | 0人评论 9.8

作       者:Kate Kelly

出  版  社:Scribner

出版时间:1999-02-22

字       数:32.1万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance -- and fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from "Create the 'Total Solution' for Your Customer" to "The Magic in 'Free,'" are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today. HyperWars explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era.
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Cover Page

Title Page

Copyright Page

Dedication

Acknowledgments

Contents

Why I Wrote This Book

Introduction: Observations from the Front Lines

Part I: The New Competitive Reality

Chapter 1. The Emergence of HyperWars

Chapter 2. How the Internet Changes the Competitive Battleground

Part II. Eleven Strategies For Thriving In a Hypercompetitive WORLD

Strategy 1. Use the Internet as the World’s Most Sophisticated Telephone

Strategy 2. Speed Is Everything

Strategy 3. Cut Costs and Increase Efficiency Using the Web

Strategy 4. A Great Product Today Requires Something More

Strategy 5. Get Personal

Strategy 6. Create the “Total Solution” for Your Customer

Strategy 7. Market Relentlessly

Strategy 8. The Magic in “Free”

Strategy 9. Business Plans Are More Essential than Ever

Strategy 10. Flexibility Is Key

Strategy 11. Never Stop Looking over Your Shoulder

Part III. Toward The Future: A Perspective

Part IV. The Hyperwars Audit: is Your Business Ready For Battle?

Web Site Addresses of Selected Companies and Services

Index

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