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作       者:张玉珍,徐艳玲

出  版  社:湖北科学技术出版社

出版时间:2013-08-01

字       数:35.9万

所属分类: 教育 > 大中专教材 > 研究生/本科/专科教材

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《实用商务英语口语/成功素质教育与发内化教学模式试用教材》以实用、适用为原则,所选素材贴近真实的商务场景,内容和语言与时俱。单元设计循序渐,内容前后关联呼应,并针对口语教学的特,设计了多种不同的口语训练形式,以供学生课上课下操练实践。
目录展开

前言

UNIT 1 Using the Telephone

Focus

Warming Up

Part 1 Telephone inquiries

Part 2 Leaving a message on the phone

Oral Practice

Cultural References

UNIT 2 Travelling on Business

Focus

Warming Up

Part 1 Making flight reservations

Part 2 Making room reservations

Part 3 Checking in at an international airport

Part 4 Going through the customs

Oral Practice

Cultural References

Unit 3 Airport Pick-up

Focus

Warming Up

Part 1 Meeting at the airport

Part 2 Driving to the hotel

Oral Practice

Cultural References

Unit 4 Staying at a Hotel

Focus

Warming Up

Part 1 Checking in

Part 2 Checking out

Part 3 Laundry service

Part 4 Room service

Oral Practice

Cultural References

Unit 5 Entertaining Visitors

Focus

Warming Up

Part 1 Extending a dinner invitation

Part 2 At the dinner party

Oral Practice

Cultural References

Unit 6 Making an Appointment

Focus

Warming Up

Part 1 Making an appointment

Part 2 Postponing an appointment

Oral Practice

Cultural References

Unit 7 Receiving Visitors

Focus

Warming Up

Part 1 Receiving a visitor with an appointment

Part 2 Receiving a visitor without an appointment

Part 3 Hosting a client at the office

Oral Practice

Cultural References

Unit 8 Showing Visitors around the Company

Focus

Warming Up

Part 1 Showing visitors around the company

Part 2 Talking about the company

Part 3 Talking about products

Oral Practice

Cultural References

Unit 9 Attending a Commodity Fair

Focus

Warming Up

Part 1 Booking a booth

Part 2 Introducing your company and products

Part 3 Promoting sales

Oral Practice

Cultural References

Unit 10 Enquiries and Offers

Focus

Warming Up

Part 1 A specific enquiry

Part 2 Making a quotation

Part 3 Making an offer

Oral Practice

Cultural References

Unit 11 Negotiating Prices

Focus

Warming Up

Part 1 Negotiating prices

Part 2 Making counter-offers

Oral Practice

Cultural References

Unit 12 Terms of Payment

Focus

Warming Up

Part 1 Making payment by T/T

Part 2 Making payment by D/P

Part 3 Making payment by sight L/C

Oral Practice

Cultural References

Unit 13 Shipment

Focus

Warming Up

Part 1 On the time of shipment

Part 2 Asking for transshipment

Oral Practice

Cultural References

Unit 14 Packing

Focus

Warming Up

Part 1 Talking about inner packing and outer packing

Part 2 The customer's suggestions on packaging

Oral Practice

Cultural References

Unit 15 Insurance

Focus

Warming Up

Part 1 Talking about the insurance practice

Part 2 Discussing the insurance clause

Oral Practice

Cultural References

Unit 16 Concluding a Deal

Focus

Warming Up

Part 1 Clarifying the terms and conditions

Part 2 Going through the details before you sign

Oral Practice

Cultural References

Unit 17 Fulfilling the Contract (1)

Focus

Warming Up

Part 1 Urging the buyer to open an L/C

Part 2 Checking the L/C with the terms of contract

Part 3 Asking for amendment to the L/C

Oral Practice

Cultural References

Unit 18 Fulfilling the Contract (2)

Focus

Warming Up

Part 1 Getting ready for shipment

Part 2 Sending the shipping advice

Part 3 Preparing the shipping documents

Oral Practice

Cultural References

Unit 19 Fulfilling the Contract (3)

Focus

Warming Up

Part 1 Wrong interpretation of the convention

Part 2 Delayed shipment

Oral Practice

Cultural References

Unit 20 Claims and Settlements (1)

Focus

Warming Up

Part 1 Complaining about products

Part 2 Filing a claim on inferior quality

Oral Practice

Cultural References

Unit 21 Claims and Settlements (2)

Focus

Warming Up

Part 1 Filing a claim for damages

Part 2 Filing a claim on non-delivery

Oral Practice

Cultural References

Unit 22 Agency

Focus

Warming Up

Part 1 Requesting for sole agency

Part 2 Signing a sole agency agreement

Oral Practice

Cultural References

附录A 独家代理协议 Exclusive Agency Agreement

附录B 外贸常见合同 Sales Contract

附录C 跟单信用证统一惯例(UCP600)

附录D 口译练习参考答案

参考文献

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