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中国市场与文化电子书

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作       者:宋先道

出  版  社:湖北科学技术出版社

出版时间:2008-10-01

字       数:62.8万

所属分类: 文艺 > 艺术 > 艺术理论与概况

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本书内容包括:中国的人口和民族,中国的商务往来与国际交流,中国外资企业发展及外商投资政策,中国武术,文化艺术,中国人的生活习惯。
目录展开

Preface

About Professor Phil Harris

Introduction

前言

Chapter 1 The General Situation in China

1.1 The Root and Characteristics of Chinese Culture

· The Root of Chinese Culture

· Characteristics of Chinese Culture

1.2 The General Situation of Politics

·Formal Name

· National Flag

· National Emblem

· National Anthem

· Administrative Divisions

· Military

· Political Parties

1.3 China' s Population

· Population Density

· Population Ethnicity

· Population Distribution

· Town' s Population and Rural Population of China

· World Population and China Population

1.4 The General Situation of Geography

· Geography

· Land Size

· Location

· Border Countries

1.5 The General Situation of Chinese Holiday

· The National Holiday in China

· Other National Holidays

1.6 Rivers and Lakes

· Rivers

· Lakes

1.7 Other Information about China

· National Animal

· National Flower

· National Bird

· National Tree

· Religions

· Languages

· Economy

Chapter 2 Chinese History

2.1 Introduction

· A Brief Chronology of Chinese History

· A Brief History of China

2.2 The Dawn of China——Remote Antiquity to Slave Society(1.7 million years ago—2070 B.C.)

· Paleolithic Age

· Neolithic Age

· Ancestors of the Chinese Nation

2.3 Slave Society

· Xia Dynasty

· Shang Dynasty

· Zhou Dynasties

· Warring States Period(475B.C.—221B.C.)

2.4 Feudal Society

· Qin Shi Huang(259B.C.—210B.C.)and His Empire——Qin Dynasty

· Han Dynasties(206 B.C.—A.D.220)and the“Silk Road”

· Three Kingdoms(265B.C.—420B.C.)

· Two Jin Dynasties(265—420)and the Southern and Northern Dynasties (420—589/386—581)

· Sui Dynasty(581A.D.—618A.D.)

· Tang Dynasty(618A.D.—907A.D.)

· Five Dynasties and Ten Kingdoms(907A.D.—960A.D.)

· Song Dynasties(960A.D.—1279A.D.)and Liao, Jin, Western Xia

·Yuan Dynasty(1271A.D.—1368A.D.)

· Ming Dynasty(1368A.D.—1644A.D.)

· Qing Dynasty(1644—1911)

2.5 Modern Period——The Republic of China(1911—1949)

· The Xin Hai Revolution

· New-Democratic Revolution(1919—1949)

· Republic of China(1949—)

Chapter 3 Chinese Districts and Provinces

3.1 Chinese Map and Direction

· Map of China

3.2 China' s Administrative Division System

· Levels of China' s administrative divisions

3.3 General Inform ation on Chinese D istricts and Provinces

· The Rule of Name for Different Provinces and Cities

· Brief Introduction of Each Province

3.4 China Economic Zone

· Economic Zones Development Strategy

· The Western Economic Zone

· The Northeast Economic Zone

· The Central China Economic Zone

· The Eastern or Coastal Economic Zone

· Golden Travel Routes in China

· The“S”-shaped Traditional Tour Route

· The Crescent-shaped Tour Route

· The Ancient Silk Road Route

· The Yangtze River Cruises Route

· The Tibetan Route

Chapter 4 Chinese Population and Nations

4.1 The General Introduction of Chinese Population

· The Total Number of Chinese Population and its Distribution

· The Characteristics of China' s Population

4.2 Chinese 56 Nations and Their Distributions

· The Distribution of 56 Nations in each Regions of China

4.3 Life of Each Nations of China

· Han nationality

·Zhuang Nation

· Manchu Nation

· Hui Nation

· Miao Nation

· Uygur

· Tujia Nation

· Yi nation

· Mongolian

· Tibetan

· Dai nation

Chapter 5 People' s Life in China

5.1 Changes in Consumption Stage and Culture

· The Consumption Stage of Chinese People

· Chinese People' s Consumption Tide

· The Characteristics of Chinese Consumption Culture

5.2 The Changes of the Consumption Structure of Residents

· Decline in the Enge' l s Coefficient

· Proportion of Development and Enjoyment Consumption Increased

· Living Expenditure of Urban Residents Increased

5.3 The Network Consumption

· The Size of the Overall Internet

· Overview of Network Application

· The Net Purchase become Mainstream Consumption

5.4 Tourism Consumption

· Overview of Tourism in China

· New Trend in Tourism

5.5 Foreign Culture in China

· Foreign Enterprises in China

· Foreign Festivals

· Valentine' s Day

· Christmas Day

· Western-style Catering

Chapter 6 Chinese Etiquette

6.1 Summary of Etiquette

· Etiquette Concept

· Etiquette' s Essential Factors, Functions and Basic Characteristics

· Social Etiquette Skill

· The Reason for Chinese Etiquette

6.2 China' s Traditional Festival Customs and Ritual

· Chinese Traditional Festival Ritual

· Etiquette Legend

6.3 Chinese People Eating Etiquette

· Family Dinner

· Birthday Congratulations to the Chinese People Eating Etiquette

6.4 Chinese People of Various Ceremonial Gifts

· Various Ceremonial Gifts

· The Gift-giving Tips in China

· Different Etiquette between China and Western Countries

6.5 Famous Chinese Sayings

Chapter 7 Chinese Face Culture

7.1 The Origin of Face

· Natural Factors

· Psychological Factors

· Cultural and Moral Factors

7.2 The Representations of Face

· Representations of Face in Our Life

· Representations of Face in Business

· Representations of Face in Politics

7.3 The Detailed Operation of Face

· Make Face

· Give Face

· Borrow and Create Face

· Starrier and Preserve Face

· Maintain Face

· Lose Face and Save Face

· Exchange and Handsel Face

· Take Care of Other' s Face

7.4 The Advantage and Disadvantage Analysis of the Face Psychology

· The Advantages of Face

· The Disadvantages of Face

· The allegorical sayings on face

7.5 The Difference of Face between China and Western Countries

· The Difference in Historical Origin

· The Cultural Difference

Chapter 8 Chinese Numerical Culture

8.1 Introduction

· The Meaning of Chinese Numerical Culture

· The Influence of Numbers to Chinese People' s Daily Life

8.2 The Origin of Chinese Numeral Culture

· The Origin of Number' s Use in China

· The Formation of Lucky and Unlucky Numbers

8.3 The General Connotation of Numbers in Chinese Culture

· Chinese People' s Preference over Even Numbers

· The Connotations of Numbers 1~9 in Chinese Culture

8.4 The Display of Numerical Culture in Chinese People' s Daily Life

· The Words Sharing Similar Pronunciation with Numbers

· Lucky Numbers in Telephone Numbers

8.5 The Use of Lucky Numbers in Business

· The Lucky Numbers in Price

· The Lucky Numbers in Brand Names

Chapter 9 Chinese Body Language

9.1 Brief Introduction about Body Language

· Nonverbal Communication

· Communication Media

· Culture Difference

· Nonverbal Communication in China

9.2 Chinese Body Language

· Greetings

· Agreement

· Promise

· Wish

· Thank You for Serving

· Gong Shou

· Bending

· Shaking hands

· Hugging and kissing

· Enthusiastic Applause

· Counting

9.3 A Brief Introduction of Negative Chinese Body Language

· Negative Chinese Body Language

· An Example of Misusing Body Language

Chapter 10 Euphemisms and Taboos

10.1 Brief Introduction

· The Conception of Taboo

· Relationship of Euphemisms and Taboos

10.2 Euphemisms

· “emu”&“theme”

· Examples

10.3 Taboos

· Western Taboos

· Chinese Taboos

· Business Taboos

10.4 Comparison between Western Taboos and Chinese Taboos

· Food Taboos

· Taboos when giving presents

· Festival Taboos

Chapter 11 Business Culture in China

11.1 Addressing in China

· The Form of Address in Government

· The Form of Address in a Company

· The Form of Address in a University

11.2 Business Arrangements

· Making Appointments

· Making Greetings

11.3 Business Entertaining

· Table Manners

· Seating Arrangement

· Using Chopsticks

· Business Dress

· Gift Giving

11.4 Chinese Business Negotiation Process

· Pre-negotiation

· Formal Negotiation

· Post-negotiation

11.5 Chinese Business Negotiating Style

· Business is Conducted between Friends

· Guanxi(Personal Relationships)

· Mianzi(“Face”)

Chapter 12 Joint Ventures in China

12.1 State of Joint Ventures in China

· Utilization of Foreign Capital

· The Evolution of the Employed Personnel by JV' s vs.

· Investment in Constitution of Joint Ventures

· Number of Industrial Enterprises with Hong Kong, Macao, Taiwan and Foreign Funds

12.2 How to Establish a Foreign-Funded Enterprise in China

· Choice of Projects, Co-operation of Partners and Relevant Office Approval

· Submission of Feasibility Study Reports and Relevant Official Approval

· The Signing of Contracts and Charters of Association in addition to Relevant Official Approval

· Registration

12.3 How to Establish an Equity Joint Venture in China

· How to Establish an Equity Joint Venture in China

· How to Setup a Cooperative Joint Venture in China

12.4 The Factors that Should be Considered when Establishinga Joint Venture

· Diversification the Chances of Success

· What are the Legal Implications of a Joint Venture

Chapter 13 Chinese Festival

13.1 The Spring Festival

· The Introduction of Chinese Spring Festival

· The Foods and Actives of Chinese Spring Festival

· The Social Influence of Chinese Spring Festival

13.2 The Tomb-sweeping Day

· The Origin of Tomb-sweeping Day

· The Actives of Tomb-sweeping Day

· The Social Function of Chinese Tomb-sweeping Day

13.3 The International Labor Days

· The Introduction of International Labor Days

· The Actives of International Labor Day

· The Social Influence of International Labor Day

13.4 The Dragon Boat Festival

· The Origin of Dragon Boat Festival

· The Foods and Actives of Dragon Boat Festival

· The Social Influence of Chinese Dragon Boat Festival

13.5 The Mid-Autumn Festival

· The Introduction of the Mid-Autumn Festival

· The Foods and Actives of the Mid-Autumn Festival

· The Social Influence of Chinese the Mid-Autumn Festival

13.6 The Chinese National Day

· The Introduction of Chinese National Day

· The Actives of Chinese National Day

· The Social Influence of Chinese National Day

13.7 Other Festivals

· Introduction of Other Chinese Festival

· Function of Other Chinese Festivals

Chapter 14 The Chinese Zodiac Culture

14.1 Introduction

· The Origin Chinese Zodiacs

· The Relative Concept of the Chinese Zodiac

14.2 The Legends of Chinese Zodiac

· The Legend of Chinese Zodiac about Race

· The Legend of the Rats and Cats

14.3 The Character of Persons and the Zodiac Animal Signs

· The Introduction of every Zodiac Animal Signs

· The Relationship between the Character of Persons and the Zodiac

14.3 Social Function of the Chinese Zodiac

· The Use of Zodiac Animal Signs

· The Influence of Zodiac to People' s Life

Chapter 15 Chinese Twenty-four Solar Terms

15.1 The Origin of the Twenty-Four Solar Terms

· The Song of the 24 Solar Terms

· The Full Title and Their Meanings of the 24 Solar Terms

· The Dates of the Twenty-Four Solar Terms

15.2 The Significance of the Twenty-Four Solar Terms

· The Twenty-Four Solar Terms and Agriculture

· The Solar Terms and Health Preservation

15.3 Customs Concerning the Twenty-Four Solar Terms

· The Winter Solstice

· The Beginning of Spring

· Pure Brightness

15.4 More Popular Proverbs and Ballad on the Solar Terms

Chapter 16 Chinese Wedding

16.1 Ancient Chinese Wedding Customs

· History of Ancient Chinese Wedding

· Principle of Ancient Chinese Marriages

· Process of Traditional Chinese Wedding

16.2 Contemporary Chinese Wedding

· Characteristic of Contemporary Chinese Wedding

· Process of Contemporary Chinese Wedding

· Comparison of Ancient and Contemporary Chinese Marriage

16.3 Chinese-foreign Marriages

· Number of Chinese-foreign Marriages

· Regulations of Foreign-related Marriage in China

· Registration of Foreign-related Marriage in China

16.4 The Main Color of Wedding

· Symbolic Meaning of Red

· Red Double Happiness

· Wedding Dress

16.5 The Wedding Banquet

· Importance of Wedding Banquet

· Courses of Wedding Banquet

· Banquet-related Activities

16.6 The Social Function of Wedding in China

· The Economic Function of Wedding

· The Social Function of Wedding

Chapter 17 Chinese Wushu

17.1 A Brief Introduction of Wushu

· History of Chinese Wushu

· Different Styles of Chinese Wushu

17.2 Characteristics of Chinese Wushu

· Main Characteristics

· Martial Arts and Morality

· Use of Qi

17.3 Functions of Chinese Kungfu

· Offence and Defense

· Health Improvement

· Curative Effect

· Moral Cultivation

· Artistic Effect

· Intelligence

17.4 Some Representative Chinese Wushu(Kung Fu)

· Shaolin Kung Fu

· Wudang Kung Fu——Taoist-exclusive Taiji Boxing

· Wudang Swordplay

· Tai Ji Quan

· Some Other Traditional Chinese Kong Fu

· Modern Regulated Wushu——San Shou(sanda)

17.5 Points to Remember:For Foreigners Learning Wushu

· Overanxious for Quick Results

· Ignoring Basic Skills

· Neglecting Practice

· No Clear Purpose in Choosing Wushu Events

· Being Content with Superficial Understanding

· Stiff and Uncoordinated Movements

17.6 The Management and Marketing of China' s Wushu

· Chinese Wushu Association

· Civil Organizations and Market

Chapter 18 Chinese Religions

18.1 Introduction to Chinese Religions

· Confucianism

· Taoism

· Buddhism

· Islam

· Christianity

· Popular Religion

18.2 Traditional Religions and Practices in China

· Confucianism

· Daoism

· Buddhism

· Popular religion

· Chinese Religious Practices

18.3 Traditional Chinese Religions and Business

· Confucianism and Business

· Taoism and Business

· Buddhism and business

· Proverbs from Religions

· Idioms from Religions

Chapter 19 Chinese Funeral

19.1 Funeral Customs

· History of Funeral Customs

· Introduction of Funeral Customs

· The Purpose of Funerals

· The Memorial to the Dead

· Ways of Burial

· Funeral and Culture

19.2 Symbolism

· The Image on the Tomb or on the Gravestone

· The Trees around the Grave

Chapter 20 Education in China

20.1 The Situation of Chinese Education

· Pedagogical Tradition

· China Education System

20.2 Modern Education

· Culture Revolution

· Achievement in Schools

20.3 Studying in China

· The Stage of Overseas Students in China

Chapter 21 The Difference of Culture between Wes tern Countries and China

21.1 Brief Introduction about the Difference of Culture

21.2 Different Living Circumstance

21.3 Different Historical Allusion

21.4 Different Religions and Beliefs

21.5 Different Traditions and Customs

21.6 Form of Differences

Chapter 22 Classical Chinese Culture and Arts

22.1 The Tea Culture

· The Origin of Chinese Tea

· Categories of Tea

· Chinese Tea Ceremony

· The Functions of Tea

22.2 Cut-paper

· Brief Introduction of Chinese Paper-cut

· The Features of the Chinese Paper-cut

· The Social Influence of Paper Cutting

22.3 Kites

· The Introduction of Chinese Kites

· The Categories and Making Craft of Chinese Kite

· WeiFang Kites Festival

· The Social Function of the Kites

22.4 Peking Opera

· The Origins of the Peking Opera

· The Roles and Makeup of Peking Opera

· Social Function of Peking Opera

22.5 Chinese Painting

· The History of Chinese Painting

· Characteristics of Traditional Chinese Painting

· Functions of Chinese Painting

22.6 Chinese Food Culture

· Brief Introduction of Chinese Food

· Characteristics of Chinese Food

· Functions of Chinese Food

22.7 Chinese Wine Culture

· The Introduction of Chinese wine

· Categories of Chinese Wine

· Yellow Liquors(Huang Jiu)

· White Liquors(Bai Jiu)

· The influence of Chinese wine

22.8 Chinese Garden

· The Introduction of Chinese Classical Garden

· Characteristics of Chinese Garden

· The influence of Chinese garden

22.9 Traditional Chinese Medicine

· The Introduction of Traditional Chinese Medicine

· The Features of Traditional Chinese Medicine

· The Function of Traditional Chinese Medicine

22.10 Other Classical Culture and Arts

· Shadow Play

· Embroidery

· Lion Dance

· Pingshu

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