User Experience Mapping电子书

Title Page

Copyright

Credits

About the Author

About the Reviewer

www.PacktPub.com

Customer Feedback

Dedication

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Downloading the color images of this book

Errata

Piracy

Questions

How Will UX Mapping Change Your (Users) Life?

Getting started with User Experience Mapping

Why did the requirements document fail?

How to jump-start mapping?

Visualizing - what the cat wants you to know

Creating a backlog for a cat-sitter

Pen and paper are all you need – but adding color makes the maps great

Drawing the diagram

Cats of the digital age use a computer

Summary

User Story Map - Requirements by Collaboration and Sticky Notes

Why should you create user story maps?

Just tell the story

How to tell a story?

The audience

Start with action

Simplify

Tell the story of your passion

The grocery surplus webshop

The opportunity to scratch your own itch

How to create a user story

User story templates

The Three Rs or the Connextra format

Five Ws

Lean Startup

Kaizen-UX template

INVEST - the characteristics of a good user story

I for independent

N for negotiable

V for valuable

E for estimable

S for small

T for testable

Epics

Breaking down epics into good user stories

3 Cs – the process to turn stories into reality

Card

Conversation

The power of four amigos

Confirmation

The narrative flow

Events (tasks)

Milestones (activities)

The user story map on the wall

Creating user story maps digitally

Creating a new board

Adding cards to your board

Summary

Journey Map - Understand Your Users

F2P FPS (an example from the gaming industry)

Personas

3i: How to create personas

Investigating (potential) users

Interviews

Existing user database and analytics

Surveys

Social media

Identifying behavior likelihood

Imagining the characters

The primary persona

HAL 9000 will not use your app

Creating persona documents with Smaply

Creating a journey map with Smaply

Task models

Creating the task model in Adobe Illustrator

Milestones (stages)

The origin story

Milestones of a task model

Evaluations

Creating an evaluation diagram

The finished task model

Designing the user journey

Interactions

Summary

Wireflows - Plan Your Product

The customer support chatbot

Wireframes

Wireframes and color

Low-fidelity versus high-fidelity wireframes

Lo-fi wireframes

Hi-fi wireframes

Wireframing with Balsamiq Mockups

Beyond the first wireframe

Creating symbols

The after chat survey

Creating the wireflow

Wireflow Improvement Workshop (WIW)

Why should you run a WIW?

Running a WIW

Summary

Remote and Lab Tests for Map Creation

Samsung's 2017 redesign

Test objectives

The amigos run user tests

Lab, remote, and guerrilla testing

Lab testing

Remote testing

Guerrilla testing

Why run both lab and remote testing

Rapid Iterative Testing and Evaluation (RITE)

How to test Samsung UK?

How many test users?

46 users walk into a lab

Finding the right users

Devices

Target audience

Pre-screener

Private panel

Moderated versus unmoderated tests

The scenario

Writing tasks and questions

Asking for opinions and expectations

Privacy concerns

Exit questions and exit surveys

Test script for our smartphone buying journey

The pilot test

Testing with WhatUsersDo.com

Summary

Solution Mapping Based on User Insights

Contiki adventure

Tagging - the science of active watching

How to tag videos

What to tag

Tag title and comment

Tag types

Positive tags

Suggestions

The negatives: High, Medium and Low

The behaviorist issue severity model

The research summary

The solution map

Five steps to create the solution map

Step 1 - put the issues on the map

Step 2 - form the issue trees

Step 3 - solve the root issues

Step 4 - identify obstacles

Step 5 - create actions to remove the obstacles

Put the solution map to action

Summary

Mental Model Map - A Diagram of the Perceived Reality

What's a mental model?

Buying a car

How mental models work?

Longitudinal research

Logging types - how to log?

Prompts: what to Log?

Mental model mapping

Analyzing longitudinal research

Find units

Group units into towers

Form mental spaces

Supporting solutions

Finishing touches

Using the mental model map

Summary

Behavioral Change Map - The Action Plan of Persuasion

The Amazon miracle

Is it possible to change behaviors?

Credibility

The cue-routine-reward framework

From external to internal cues

Automate repetition

Heuristic and systematic processing

The LEVER framework

Limitation

Elevation

Validation

Ease

Reversibility

Drawing the behavioral change map

How to use the behavioral change map

Summary

The 4D UX Map - Putting It All Together

The restaurant without tables

Sum of all maps

Greater than the sum of all maps

The MAYA map

The first dimension - milestones

The second dimension - events

The third dimension - importance

The fourth dimension - severity of the problems

Mental model snippets

Ratings

Drawing the 4D UX Map

Using the 4D UX Map

Evolving the 4D UX Map

Summary

Ecosystem Maps - A Holistic Overview

Shutter Swipe – where photographers and models meet

The ecosystem

How to map an ecosystem

Creating hexagon maps

Hexagon mapping with Inkscape

Creating hexagon maps with Adobe Illustrator

From hexagons to ecosystem maps

Using ecosystem maps

Stakeholder maps

Summary

Kaizen Mapping - UX Maps in Agile Product Management

Your opportunity

The manager and the map

Kaizen-UX manifesto

Agile beyond the buzzword

The three UX roles

The Kaizen-UX framework

UX strategy – the beginning of all maps

The UX strategy document

Summary

References