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外贸英语函电电子书

售       价:¥

283人正在读 | 0人评论 6.2

作       者:郑志明 主编

出  版  社:北京理工大学出版社

出版时间:2017-03-01

字       数:26.5万

所属分类: 教育 > 大中专教材 > 成人/中高职教材

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  • 读书简介
  • 目录
  • 累计评论(5条)
  • 读书简介
  • 目录
  • 累计评论(5条)
《外贸英语函电》针对高等教育的特点,以外贸行业职业岗位所需的职业能力为本位,强调培养高等院校学生的外贸业务实际操作技能。为此,《外贸英语函电》设计了客户开发、交易磋商、业务达成、付款方式、合同履行以及售后服务六大模块,共由14个章节、36个任务组成。其中,1章简要介绍了外贸电子邮件的基本格式、注意要素、写作原则以及外贸电子邮件的管理方法。第2—14章分别详细介绍外贸进出口流程的主要环节:建立业务关系、资信调查、促销、代理、询盘与回复、报盘与还盘、采购订单、付款方式、合同订立、包装、装运、保险以及索赔理赔等。每个章节包含7个组成部分:背景介绍、写作建议、样函展示、典型例句、实战邮件、巩固练习和实训练习。   《外贸英语函电》适用于高等院校国际贸易、商务英语、国际商务等专业的教学,也可作为外贸行业的培训材料和外贸从业人员的自学参考资料。
目录展开

前言

Module 1 Customer Development

Chapter 1 Basic Knowledge About Business Email Writing

Task 1 How to Write a Business Email

Task 2 How to Manage Business Emails

Chapter 2 Establishment of Business Relations

Task 3 Seeking Business Cooperations

Task 4 Replying to Emails Regarding Business Contacts

Chapter 3 Credit & Status Enquiry

Task 5 Making a Credit & Status Enquiry

Task 6 Replying to Credit & Status Enquiry

Chapter 4 Sales Promotion

Task 7 Writing Sales Promotion Emails

Chapter 5 Agency

Task 8 Applying for Sole Agency

Task 9 Responding to Sole Agency Applications

Module 2 Enquiries and Offers

Chapter 6 Enquiries and Replies

Task 10 Making Enquiries

Task 11 Replying to Enquiries

Chapter 7 Offers and Counter Offers

Task 12 Making Offers

Task 13 Making Counter Offers

Module 3 Conclusion of Business

Chapter 8 Purchasing Orders

Task 14 Placing an Order

Task 15 Responding to an Order

Module 4 Payment Terms

Chapter 9 Payment Terms

Task 16 Negotiating Payment Terms

Task 17 Establishing an L/C

Task 18 Checking and Amending an L/C

Task 19 Extending an L/C

Module 5 Contracts and Their Execution

Chapter 10 Contracts

Task 20 Signing an S/C

Task 21 Amending an S/C

Task 22 Cancelling an S/C

Chapter 11 Packing

Task 23 Advising Packing Details

Task 24 Responding to Packing Methods

Chapter 12 Shipment

Task 25 Sending Shipping Instructions

Task 26 Urging Timely Shipment

Task 27 Proposing Part Shipment &Transshipment

Task 28 Sending Shipping Advice

Chapter 13 Insurance

Task 29 Introducing Insurance Terms

Task 30 Effecting Insurance

Task 31 Demanding Excessive Insurance

Task 32 Responding to Emails Concerning Insurance

Module 6 Complaints, Claims & Settlements

Chapter 14 Complaints, Claims & Settlements

Task 33 Making Complaints

Task 34 Filing Claims

Task 35 Responding to Complaints

Task 36 Settling Claims

Appendixes

References

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