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Wild Company电子书

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7人正在读 | 0人评论 9.8

作       者:Mel Ziegler,Patricia Ziegler

出  版  社:Simon & Schuster

出版时间:2012-10-02

字       数:23.3万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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  • 读书简介
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In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
目录展开

Cover

Dedication

Chapter 1: The Racket Begins with a Jacket

Chapter 2: The Lady Closes the Deal

Chapter 3: Twists and Terms

Chapter 4: Finding Assets Hiding in Liabilities

Chapter 5: The Tao of Averages

Chapter 6: Going with What We Got

Chapter 7: Tropics in the Cold, Hard World

Chapter 8: In Surplus We Trust

Chapter 9: Propaganda: Handle with Respect

Chapter 10: Pros and Cons

Chapter 11: Details, Details

Chapter 12: Jeito!

Chapter 13: When All Else Fails, Expand

Chapter 14: Her Majesty’s Leftovers

Chapter 15: Now, There’s an Idea

Chapter 16: Khaki, the Denim of the Eighties

Chapter 17: Falling into The Gap

Chapter 18: A Line of Our Own

Chapter 19: Ask Not Why but Why Not?

Chapter 20: “Dr. and Mrs. Livingstone, I Presume?”

Chapter 21: Raising a Republic

Chapter 22: The Muse of Travel

Chapter 23: Size Matters

Chapter 24: Money Knows Best

Chapter 25: Coup

Acknowledgments

Photograph and Illustration Credits

About the Authors

Endnotes

Copyright

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