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The Electric Meme电子书

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67人正在读 | 0人评论 9.8

作       者:Robert Aunger

出  版  社:Simon & Schuster

出版时间:2013-07-30

字       数:79.8万

所属分类: 进口书 > 外文原版书 > 励志自助/心灵

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  • 读书简介
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  • 读书简介
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From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what they are. Until now.
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Cover

Introduction

Chapter One: In the Middle of a Muddle

Genes and Germs

Memes in the Muddle

Chapter Two: A Special Kind of Inheritance

What Is Culture?

Sociobiology

Evolutionary Psychology

Punching the Buttons on the Jukebox of Life

Transmission Happens

Cultural Selectionism

Who’s in Charge?

Rescuing Memes

Chapter Three: Adding Rooms to Darwin’s House

Expanding the Living Room

A Darwinian Universe?

Replicators, Interactors, and Lineages

The Replication Reaction

Chapter Four: The Replicator Zoo

Spongy Gray Matter

Survival of the Prions

Attack of the Binaries

A Day in the Life of a Comp-Virus

Classifying Viruses

Evolution Inside a Computer

From Floppy to Hard

Learning to Network

Accounting for History

Survival of the Comp-Viruses

Convert Thy Neighbor

Chapter Five: The Data on Information

Information Is Physical

The Nature of Biological Information

The Sticky Replicator Principle

The Same Influence Rule

At Detour’s End

Chapter Six: Stalking the Wild Meme

The Quest Begins

Einstein’s Tea Party

A Home for Memes?

Chapter Seven: Memes as a State of Mind

Getting More Nervous with Time

The Plastic Brain

The Millisecond Meme

The Neuromeme Defined

La Même Chose

Stationary Memes

Memes in Motion

Thinking in “Meme-Time”

Reasons for Replicating

How Memes Qualify as Replicators

Selection on Signals for Memes

The Meaning of Memes

The First and Last Meme

Nice Parasites

Why Do We Have Big Brains Anyway?

Chapter Eight: Escape from Planet Brain

Mind the Gap

Signals as Interactors

Signals as Phenotypes

Signals as “Instigators”

Ecological Selection on Signals

The Richness of the Response

Never Mind the Gap

Rethinking Communication

Imitation, Schmimitation

Chapter Nine: The Techno-Tango

Artifacts as Phenotypes

Artifacts as Interactors

Artifacts as Signal Templates

Communicative Artifacts

Artifacts as Replicators

The Machining of Culture

A Darwinian Duet

Who’s in Control Now?

Rethinking Culture

Chapter Ten: Rethinking Replication

Biology versus Culture

The Big Picture

Chapter Eleven: The Revolution of Memes

The Evolution of Memes

The Revelation of Memes

Acknowledgments

About Robert Aunger

Notes

Bibliography

Index

Copyright

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