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Introduction
Prepare for social media marketing
Practice social media marketing
Types of social media campaigns
The Social Media Marketing Voice
Pillars of a successful SMM campaign
How to respond to criticism
Social media marketing platforms
YouTube
Integrating social media marketing with other forms of marketing
Website
Email marketing
Mobile marketing
Influencer marketing
Evaluate your social media marketing strategy
Why is measuring ROI important
Search engine optimization and social media
How SEO helps with marketing
Making SEO work for you
The top tens
Top 10 Social media marketing tools
Top 10 Social media mistakes
Top 10 social media blogs
The future of marketing
Timeless pillars of a successful marketing campaign
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