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What is Email Marketing?
Different kinds of email marketing
The Benefits of Email Marketing
A targeted list of customers
Automated marketing process
Cost-effective
Personalized engagement
Simple to create
Easily measurable
Highly scalable
Huge profits
How to build an Email List?
Five steps of creating an email list
Tips when generating your email list
Segmenting Email Lists
Best practices for segmenting email lists
Email list segmentation tool
New email subscribers
Interest segmentation
Service preference segmentation
Rate of engagement
Lead segmentation
Opened, but not converted
Purchase history
Buyer’s cycle and frequency
Desktop and mobile customers
Subscribers who help in promotion
The profession of your subscribers
Gender segmentation
Segmenting for education level
Segmenting according to income
Qualifying your Subscribers
How to qualify your subscribers?
Site visitors who permitted you to send emails
Subscribers who filled a form on your landing page
Business cards you obtain from office visitors and trade events
Members of your social media community or forum
Customers who have bought a product or a service from you
Emails available in your address book
The list you have rented or purchased
Clean your email list
Building a Relationship with Your List
How can you achieve all three factors?!
Become a consistent and disciplined email marketer
Share a variety of content that matches subscribers’ interests
Make them click every email with a dazzling headline
Optimize emails for user convenience
Don’t just try to sell
Combine multiple affiliate deals in emails
Write interactive call-to-actions
Use impressive rewards
Always publish on-time
Avoid sending too many emails every day
Always send easily consumable information-packed emails
Choose your autoresponders wisely
Monitor results of your efforts and modify
Make Money with Your List
Indulge in affiliate marketing
Offer advertising space in your emails
Sell your products
Rent email lists to others
Follow a proven promotion path
Match sales approach with list segmentation
Use an up-selling approach
Use down-selling approach
Re-target “opened, but not converted” segment
Sell premium content through a paid subscription
Start one-on-one consulting or coaching
Rules that will help you make money consistently through your email list
How to convert every subscriber into a customer?
Conclusion
References
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