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Reason Why Advertising: With Intensive Advertising电子书

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67人正在读 | 0人评论 9.8

作       者:John E. Kennedy

出  版  社:Midwest Journal Press DD

出版时间:2017-08-21

字       数:9.1万

所属分类: 进口书 > 外文原版书 > 文学/自传/回忆录

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Reason Why Advertising: With Intensive Advertising
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Forward

Dr. Robert C. Worstell

Reason Why Advertising

A Group of Articles that Actually Say Something About Advertising

You Must Do the Sum to Prove It - Article I

How to Test General Advertising - Article II

How to Test Mail-Order Advertising - Article III

The"Record of Results - Article IV

To Whom Are You Advertising? - Article V

The Responsive Chord in Advertising - Article VI

Why Some Advertisers Grow Wealthy While Others Fail - Article VII

Let There Be Light - Article VIII

Fortunes Wasted in Following “WILL-o’-THE-WISPS” - Article IX

How Shall We Know Good Copy? - Article X

They Who Blindly Follow the Blind - Article XI

Making Sure of Results from General Advertising

Intensive Advertising

Intensive Advertising Defined - Chapter 1

The term “Intensive Advertising” is new.

Salesmanship Multiplied - Chapter 2

What is good advertising? Merely Salesmanship multiplied.

Good Advertising is News - Chapter 3

Consider the Newspaper!

Good Advertising is Plain Salesmanship Intensified.

How Short Should an Ad Be? - Chapter 4

That depends upon what it has to say!

How long should a good Advertisement be?

To Sell Goods Requires Salesmanship.

To Plan and Write Strong Ads - Chapter 5

Start with the Right Point-of-View.

First study your Customers.

So we come back to a mental conception of the typical buyer of this Article again.

First -- News Interest.

And Now For the Climax.

Resources

Bonus

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