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Content Marketing for PR电子书

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82人正在读 | 0人评论 9.8

作       者:Trevor Young

出  版  社:Digital Citizen

出版时间:2019-09-16

字       数:46.5万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: ? ? - Humanize your company or organization ? ? - Deepen the connection your brand has with consumers ? ? - Grow your influence within the industry you operate? ? ? - Build familiarity and trust in the marketplace ? ? - Connect with the people who influence your clients and customers ? ? - Increase new business leads and sales ? ? - Reduce the customer’s buying cycle ? ? - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
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Cover

Title Page

Copyright

A quick note from the author

I. THINK

1. Why You Should (and Shouldn’t) Read This Book

2. Calling BS on How the World Sees PR

3. Understanding What PR Is Today

4. Building a Communications Base Using Owned, Earned and Social Media

5. What Is Content Marketing and Why Does it Matter?

6. Content Marketing for PR versus Inbound Marketing

7. Dissecting Content Marketing for PR

8. The Importance of Having a Content Marketing Philosophy

9. Leveraging the Four Dimensions of Content

II. DO

10. First, Develop a Content Strategy for PR

11. Be Your Own Media Channel With Blogging

12. Humanize Your Brand With Online Video

13. Grow an Audience With Audio Content

14. Use Micro-Content to Tell a Bigger Story for Your Brand

15. Premium Signature Content: Whitepapers, E-books and Special Reports

16. Build a Dynamic Branded Digital Newsroom

17. Bring Your Brand to Life With Social Reporting

18. Write the Book on It

19. Events Are Content, Too

20. Spreading the Love: Content Amplification

21. SEO and Content Marketing for PR

22. Protect Your Reputation With Owned (and Social) Media

23. How Owned Media Can Lead to Editorial Exposure

24. How to Measure and Evaluate Content Marketing for PR

III. INSPIRE

25. FOCUS ON: The Goulet Pen Company

26. FOCUS ON: Darren Woolley and TrinityP3

27. FOCUS ON: Mark Masters, The ID Group, You Are The Media (UK)

28. FOCUS ON: Firebrand Talent

29. FOCUS ON: Cam McLellan, OpenCorp

About the Author

Keep learning about Content Marketing for PR

Endnotes

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