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Cover
Title Page
Copyright
A quick note from the author
I. THINK
1. Why You Should (and Shouldn’t) Read This Book
2. Calling BS on How the World Sees PR
3. Understanding What PR Is Today
4. Building a Communications Base Using Owned, Earned and Social Media
5. What Is Content Marketing and Why Does it Matter?
6. Content Marketing for PR versus Inbound Marketing
7. Dissecting Content Marketing for PR
8. The Importance of Having a Content Marketing Philosophy
9. Leveraging the Four Dimensions of Content
II. DO
10. First, Develop a Content Strategy for PR
11. Be Your Own Media Channel With Blogging
12. Humanize Your Brand With Online Video
13. Grow an Audience With Audio Content
14. Use Micro-Content to Tell a Bigger Story for Your Brand
15. Premium Signature Content: Whitepapers, E-books and Special Reports
16. Build a Dynamic Branded Digital Newsroom
17. Bring Your Brand to Life With Social Reporting
18. Write the Book on It
19. Events Are Content, Too
20. Spreading the Love: Content Amplification
21. SEO and Content Marketing for PR
22. Protect Your Reputation With Owned (and Social) Media
23. How Owned Media Can Lead to Editorial Exposure
24. How to Measure and Evaluate Content Marketing for PR
III. INSPIRE
25. FOCUS ON: The Goulet Pen Company
26. FOCUS ON: Darren Woolley and TrinityP3
27. FOCUS ON: Mark Masters, The ID Group, You Are The Media (UK)
28. FOCUS ON: Firebrand Talent
29. FOCUS ON: Cam McLellan, OpenCorp
About the Author
Keep learning about Content Marketing for PR
Endnotes
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