电子商务英语创新型教程电子书

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内 容 提 要

前言

Chapter 1 Introduction to Electronic Commerce

Part 1 Lead-in

Part 2 Intensive Reading

Text A China’s Other E-commerce Giant Follows Its Own Path

Text B Major Types of E-commerce

Part 3 Situational Dialogue

Dialogue 1 Running an Online Business

Dialogue 2 What Kind of E-commerce Suits Our Business

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 2 E-marketing

Part 1 Lead-in

Part 2 Intensive Reading

Text A How to Make Your E-mail Marketing Simple, Clear and Awesome

Text B What’s SEO

Part 3 Situational Dialogue

Dialogue 1 Common Types of E-marketing

Dialogue 2 Social Media Networks in China

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 3 Electronic Payment

Part 1 Lead-in

Part 2 Intensive Reading

Text A How to Use PayPal on the Google Play Store

Text B How to Use Apple Pay

Part 3 Situational Dialogue

Dialogue 1 Different Types of E-payment

Dialogue 2 How Electronic Payment Works

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 4 Logistics Management

Part 1 Lead-in

Part 2 Intensive Reading

Text A Amazon and Its Own Delivery

Text B Using Logistics Technology to Start a Business

Part 3 Situational Dialogue

Dialogue 1 Send a Figure Through Express Mail

Dialogue 2 Tracking the Mail

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 5 Customer Relationship Management

Part 1 Lead-in

Part 2 Intensive Reading

Text A What is Social CRM

Text B How to Serve Your Social CRM in a Better Way

Part 3 Situational Dialogue

Dialogue 1 Introduce the CRM into the Company’s Management System

Dialogue 2 How Could I Improve the Application of CRM in Sales

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 6 Cyber-attack and Internet Fraud

Part 1 Lead-in

Part 2 Intensive Reading

Text A How to Prevent Cyber-attack

Text B Be Cautious When Shopping Online

Part 3 Situational Dialogue

Dialogue 1 Internet Fraud

Dialogue 2 Hacked E-mail Account

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 7 Cross-border E-commerce

Part 1 Lead-in

Part 2 Intensive Reading

Text A How to Develop Overseas Customers Online

Text B How Not to Be a Spammer

Part 3 Situational Dialogue

Dialogue 1 Develop Foreign Customer by Face Book

Dialogue 2 E-mail Direct Marketing in Foreign Trade

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 8 New Trends in E-commerce

Part 1 Lead-in

Part 2 Intensive Reading

Text A The Era of “Internet+” in China

Text B The Era of WeChat Business

Part 3 Situational Dialogue

Dialogue 1 Shopping with Smart Phone

Dialogue 2 Cash Burning on E-commerce

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

附录1 阅读篇章译文

附录2 课后练习参考答案

附录3 2010 — 2014年全国自考 《电子商务英语》试卷及答案