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Launch电子书

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作       者:Jeff Walker

出  版  社:Simon & Schuster UK

出版时间:2014-11-20

字       数:32.1万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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Launchwill build your business - fast. In this book, a New York TimesNumber One bestseller, Jeff Walker reveals how to sell anything online, make a fortune and fulfil your dreams. Whether you've already got a business or you're itching to start one, this book provides the perfect recipe for how to do it. No wonder Brendon Burchard called it 'the most important book ever written on online marketing'. What if you could launch like Apple or one of the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you could all but eliminate the competition? And you could do all of that, no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After building his first internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. Once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Launchis the guide to that world where digital entrepreneurs create amazing new triumphs. So whether you're an existing business, or want to develop your own products, or you are still at the planning stage, this is how you start fast and change the future of your business and your life.
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Cover

Half-title page

Praise

Title page

Copyright page

Dedication page

Table of Contents

A Note to the Reader

Chapter 1 From Stay-at-Home Dad to Six Figures in Seven Days

Chapter 2 Food Stamps to Six Figures: The Product Launch Formula Explained

Chapter 3 A License to Print Money: Your List

Chapter 4 The Sideways Sales Letter: How to Sell Your Stuff Like Crazy without Being “Salesy”

Chapter 5 Weapons of Mass Influence: The Mental Triggers

Chapter 6 The Shot across the Bow: Your Pre-Prelaunch

Chapter 7 Sell Them What They Want: The Magic of Prelaunch

Chapter 8 Show Me the Money: It’s Time to Launch!

Chapter 9 How to Start from Scratch: The Seed Launch

Chapter 10 How I Made a Million Dollars in a Single Hour: The JV Launch

Chapter 11 Creating a Business from the Ether: The Business Launch Formula

Chapter 12 Creating a Business You Love

Chapter 13 A Recipe for a Big Life

Chapter 14 It’s Your Time to Launch

Acknowledgments

Glossary

About the Author

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