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Word of Mouse电子书

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3人正在读 | 0人评论 9.8

作       者:Marc Ostrofsky

出  版  社:Simon & Schuster

出版时间:2013-09-10

字       数:45.9万

所属分类: 进口书 > 外文原版书 > 经管/金融

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  • 读书简介
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The New York Times bestselling author of Get Rich Click! delivers cutting-edge advice for consumers and marketers on how to get the most from today's technology. Gain a competitive edge get the most from today's technology! Technology changes so fast that it's easy to be intimidated by it. Our personal choices and business decisions are increasingly driven by digital word of mouse and it's essential to our success and satisfaction to take control of the gadgets, apps, and trends that are shaping our world. Bestselling author and trend watcher Marc Ostrofsky is here to help. In this groundbreaking new book, Ostrofsky reveals the ways that new technologies implant themselves in our daily lives and how we can easily take advantage of them to live, learn, buy, sell, work, play, communicate, and socialize better. Covering diverse topics from how the Internet affects our health to how we can become bargain-hunting pros, Ostrofsky's book could come at no better time. The Internet's presence is only growing, and new technologies are sprouting up every day. We must learn how to cultivate these new tools so that we can remain competitive and live happier, healthier lives. Word of Mouse gives you the tools you need to conquer information overload and puts you in the driver's seat of the world's most potent technologies.
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Cover

Dedication

Foreword

Preface

Introduction

Chapter 1: Word of Mouse and the Way We Live

Infusionsoft Video Series Case Study: Three-Person Company Changes People’s Eating Habits with Online Food Delivery Service

Bonus Section: Personal and Business Brand Management

Chapter 2: Word of Mouse and the Way We Learn

Infusionsoft Video Series Case Study: Veterinarian Offers Post-Op Info and Bedside Manner via Web, Email, and Social Networks

Chapter 3: Word of Mouse and the Way We Buy

Infusionsoft Video Series Case Study: Model Train Hobbyist Uses YouTube and Database Marketing to Turn His Passion into a Thriving Business

Chapter 4: Word of Mouse and the Way We Sell

Infusionsoft Video Series Case Study: Building, Maintaining, and Updating Your Database of Clients and Prospects Are the Keys to Business Success!

Bonus Section: Word of Mouse Driving Trend—Data Analytics

Chapter 5: Word of Mouse and the Way We Work

Infusionsoft Video Series Case Study: Online Service Helps Subscribers “Escape the Cubicle”

Bonus Section: Word of Mouse Driving Trend—Crowdsourcing

Chapter 6: Word of Mouse and the Way We Play

Infusionsoft Video Series Case Study: Personal Branding in the Age of Social Media

Chapter 7: Word of Mouse and the Way We Communicate

Infusionsoft Video Series Case Study: Online Printing Taps Empty Mailboxes

Chapter 8 (Bonus Chapter!): As Word of Mouse Grows, So Does Cyber Crime!

Marc Ostrofsky’s Websites

Start to Finish

Acknowledgments

The “A 2 Z” Rules of Online Success

My Secrets to Your Success

About Marc Ostrofsky

Index

Copyright

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