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实用英语谈判口语电子书

《实用英语谈判口语》集口语交际与商务谈判技巧于一体,侧重跨文化交际知识的培养。

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作       者:田南生

出  版  社:电子工业出版社

出版时间:2008-06-01

字       数:1964

所属分类: 教育 > 外语 > 英文教辅

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《实用英语谈判口语》集口语交际与商务谈判技巧于一体,侧重跨文化交际知识的培养。教材中生动丰富的教学案例增加了语言、文化知识和商务谈判技巧的信息输量,一方面突出了谈判口语课程的商务谈判技巧,另一方面强化了口语交际能力,让学生在牢固掌握国际贸易理论与实务基础知识的条件下,能够流利地使用英语解决商务谈判中的实际问题。 本书主要作为文秘、市场营销、国际贸易等经管贸易专业学生的专业教材,同时也能够满足商务英语专业学生的学习需求,还供从事外贸工作的专业人士参考和学习。<br/>【推荐语】<br/>本书特色:一、实用宗旨:丰富案例练习挑战实战技巧;二、强化表述:仿真语境培养自然流畅口语;三、内容饱满:理论与实践的相辅相成,集商务对话、谈判技巧与跨国文化与一册;四、题文呼应:商务与贸易的自然衔紧扣和教材主题;五、丰富“教学包”免费下载:配备教案、课件、音频、练习答案、课文翻译和教学案例等丰富教学资源。<br/>
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版权页

前言

目录

Unit1 Receiving Guests

Typical Dialogues

Useful Expressions

Cross Cultural Links

Further Learning

Unit2 Inquiry and Offer

Typical Dialogues

Useful Expressions

Cross Cultural Links

Further Learning

Unit3 Bargain on Price

Typical Dialogues

Useful Expressions

Cross Cultural Links

Further Learning

Unit4 Business Dinner

Typical Dialogues

Useful Expressions

Cross Cultural Links

Exercises

Further Learning

Unit5 Payment

Typical Dialogues

Useful Expressions

Cross Cultural Links

Exercises

Further Learning

Unit6 Packing

Typical Dialogues

Useful Expressions

Cross Cultural Links

Exercises

Further Learning

Unit7 Commodity Inspection

Typical Dialogues

Useful Expressions

Cross Cultural Links

Further Learning

Unit8 License System and QuotA

Typical Dialogues

Useful Expressions

Cross Cultural Links

Further Learning

Unit9 Insurance

Typical Dialogues

Useful Expressions

Cross Cultural Links

Exercises

Further Learning

Unit10 Shipment

Typical Dialogues

Useful Expressions

Cross Cultural Links

Exercises

Further Learning

Unit11 Signing the Contract

Typical Dialogues

Useful Expressions

Cross Cultural Links

Exercises

Further Learning

Unit12 Business Tour

Typical Dialogues

Useful Expressions

Cross Cultural Links

Exercises

Further Learning

Unit13 Claims and Settlements

Typical Dialogues

Useful Expressions

Cross Cultural Links

Exercises

Further Learning

Unit14 Arbitration

Useful Expressions

Cross Cultural Links

Further Learning

Unit15 Calling for A Bid

Typical Dialogues

Useful Expressions

Cross Cultural Links

Further Learning

Unit16 Trademarks and Patents

Typical Dialogues

Useful Expressions

Cross Cultural Links

Further Learning

Unit17 Joint Venture

Typical Dialogues

Useful Expressions

Cross Cultural Links

Further Learning

Unit18 Sole Agency

Typical Dialogues

Useful Expressions

Cross Cultural Links

Exercises

Further Learning

Appendix A Translation and Key to Exercises

Appendix B Frequently Used Sentences in Business

参考文献

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