WordPress 3 For Business Bloggers电子书

WordPress 3 for Business Bloggers

Table of Contents

WordPress 3 for Business Bloggers

Credits

About the Author

About the Reviewers

www.PacktPub.com

Support files, eBooks, discount offers and more

Why Subscribe?

Free Access for Packt account holders

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Downloading the example code

Errata

Piracy

Questions

1. A Blog Less Ordinary—What Makes a Great Blog?

You can stand out from the crowd

Where do you fit in?

Not all business blogs are the same

Increasing sales

Adding value

A dialog with your customers

Raising awareness

Showing expertise

Providing customer service

Public relations

Driving traffic

Add some personality

Categorizing business blogs

Product blogs

Corporate or company blogs

News blogs

Expert blogs

The WordPress arsenal

Good design

Maximizing usability

Promoting your blog

Analyzing the statistics

Managing content

Monetizing your blog

Measuring success

Google PageRank

Alexa ranking

Summary

2. Introducing our Case Study—WPBizGuru

WPBizGuru—the man behind the blog

Before and after

Goals and planning

Business situation

Strategic goals

The blog plan

Tactical goals

Implementation

An overview of the WPBizGuru makeover

Design

Content

Promotion and analysis

Generating revenue

Enabling growth

Summary

3. Designing your Blog

Blog design principles

Layout

Color

Web color theory

Typography

Font replacement

Usability and accessibility

Implementing your blog design

A brief introduction to CSS

The early days of the web

Content and style

Looking at the code

The stylesheet

Applying the stylesheet

Tweaking the styles

Setting up a local development environment

Installing XAMPP

Setting the 'root' password for MySQL

Installing WordPress locally

Case study—WPBizGuru design

Setting up a child theme

Dummy content

Installing a new text editor

Creating your child theme

A closer look at style.css

The page layout

The default stylesheet

The header

The menu

Colors and fonts

The main content area

The sidebars

The footer

The finished theme

Summary

4. Images and Videos

Image theory basics

Optimization

Images in WordPress posts

Thumbnail creation

Thumbnail size

Attachment size

Styling images

Setting up an image gallery

NextGEN Gallery

Creating an image gallery page

Using video

Embedding a YouTube video

Adding a favicon

Summary

5. Content is King

Blog writing tips

Killer headlines

Length of posts

Post frequency

Links to other blogs

Establishing your tone and voice

The structure of a post

Ending with a question

A quick checklist

Categories and tags

The difference between categories and tags

Using categories

Using tags

Applying tags and categories to WPBizGuru

The About page

About you

About your blog

Anything to declare

The WPBizGuru About page

Other static content

Backing up

Backing up wp-content

Backing up the database using phpMyAdmin

Restoring the database from a backup file

Summary

6. Search Engine Optimization

The principles of SEO

How search engines find stuff

Keywords

Choosing your keywords

Using your keywords

Permalinks

Title tags

Sitemaps

Adding a Google Sitemap

Inbound links

Robots.txt optimization

Using excerpts on the home page

Search engine submissions

The big four

DMOZ.org

Minor search engines and directories

SEO software and tools

Web CEO

Google webmaster tools

Firefox SEO extensions

Seeing results

Summary

7. Supercharged Promotion

Syndication

WordPress feeds

Excerpts or full posts?

FeedBurner

Setting up FeedBurner

Using FeedBurner

Blog indexes and search engines

Ping-O-Matic

FeedBurner's Pingshot

Technorati

Minor blog indexes

Using social networks

Facebook

LinkedIn

Using Twitter

Setting up Twitter in WordPress

Social bookmarking

Adding links

Bookmarking tips

Summary

8. Connecting with the Blogosphere

Defining the blogosphere

Why it's so important to be connected

How to engage with the blogosphere

The blogroll

Managing your blogroll

Adding categories and links

Feeding off the blogosphere

The importance of comments

Fishing for comments

Managing the conversation

Moderation

Dealing with negative comments

Trackbacks

Comment and trackback spam

Installing a contact form

Using the Contact Form 7 plugin

Preventing contact form spam

Summary

9. Analyzing your Blog Stats

Key performance indicators

Traffic

Hits

Unique visitors

Visits

Page views

Subscribers

RSS subscriptions

E-mail subscriptions

Comments and feedback

Search engine results

Inbound links

Web analytics tools

WordPress.com Stats

Google Analytics

Using Google Analytics

Getting started

Visitors

Traffic sources

Google AdWords

Content

Not an exact science

FeedBurner Stats

Subscribers

Item use

Uncommon uses

Alexa rankings

Summary

10. Monetizing your Blog

Google AdSense

Getting started with AdSense

Creating AdSense ad units

Using the AdSense code in WordPress

Affiliate programs

Amazon Associates

Creating an Amazon Associates widget

Using your Amazon widget in WordPress

Affiliate networks

Direct ad sales

Banner sizes

Where to place banner ads

How much to charge

Your media pack and rate card

Rotating banner ads

Paid reviews

Case study review

Summary

11. Managing Growth

Keeping up with the workload

Going mobile

Managing increased traffic

Installing WP Super Cache

Outgrowing your web host

Virtual Private Servers and Cloud Servers

Moving WordPress to a new server

Bringing in other writers

How to find guest writers

Introducing WordPress Multisite

Getting started with WordPress Multisite

Installing a network

Managing your network

Developing a blog network

Summary

Index