Internet Marketing with WordPress电子书

Internet Marketing with WordPress

Table of Contents

Internet Marketing with WordPress

Credits

About the Author

Acknowledgement

About the Reviewer

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Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Downloading the example code

Accessing the online exercises & quizzes

Errata

Piracy

Questions

1. Introduction to WordPress Marketing

Fitting into your niche

Internet marketing overview

Understanding Internet marketing

Pre-marketing preparation

Pre-marketing preparation procedure

Defining business objectives

Identifying the target audience

Reach the target audience

Summary

2. Creating Content to Attract the Target Readers

The case for content

Understanding content

Creating content

Quality content

Engaging content

Creating a stir with link bait

Reach bait

Summary

3. Building Traffic I: Search Engine Optimization

Understanding Internet search

SEO for WordPress sites

Site structure

Page structure

Keywords and phrases

Tags and categories

Document structure

Headings

Images

Links

Dos and don'ts

Do

Don't

Summary

4. Building Traffic II: Socializing WordPress

Understanding social networks

Facebook

Automatic Facebook access to WordPress

LinkedIn

Twitter

Integrate your blog with Twitter

Digg & Reddit

Stumbleupon

Integrating your WordPress blog

Summary

5. Building Traffic III: Building Relationships

Trust and relationships with WordPress

Finding people with similar interests—Tag Surfer

Get on the radar with other WordPress blogs

RSS feeds from your blog

Advertising online, articles, and press releases

Reviews

Articles

Paid marketing

Press releases

Forums and groups

Summary

6. Converting Traffic

Converting traffic into followers

Making it easy for people to follow you

Creating a custom "Follow me" widget

Converting traffic into customers

Advertising effectively

Creating powerful landing pages

Headline

Context

Call-to-action

Visual appeal

The lead

Corroboration

Summary

7. Analyze, Refine, and Repeat

Use analytics

Using Webmaster tools

The Internet marketing cycle

Implement multiple landing pages

Summary

Index