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Cover
Title Page
Dedication
Author’s Note
Contents
PART I: THE RULES
1 My Thirteen Rules
PART II: KNOW YOURSELF, BE YOURSELF
2 Always Do Your Best, Someone Is Watching
3 The Street Sweeper
4 Busy Bastards
5 Kindness Works
6 I’m All Caught Up
7 Where on the Battlefield?
8 Spheres and Pyramids
9 Potential, Not Just Performance
PART III: TAKE CARE OF THE TROOPS
10 Trust Your People
11 Mutual Respect
12 We’re Mammals
13 Never Walk Past a Mistake
14 The Guys in the Field Are Right and the Staff Is Wrong
15 It Takes All Kinds
PART IV: FAST TIMES IN THE DIGITAL WORLD
16 Brainware
17 Tell Me What You Know
18 Tell Me Early
19 Beware First Reports
20 Five Audiences
PART V: GETTING TO 150 PERCENT
21 What I Tell My New Aides
22 One Team, One Fight
23 Compete to Win
24 Swagger Sticks
25 They’ll Bitch About the Brand
26 After Thirty Days, You Own the Sheets
27 Mirror, Mirror, on the Wall
28 Squirrels
29 Meetings
30 The Indispensable Person
31 Time to Get off the Train
32 Be Gone
PART VI: REFLECTIONS
33 The Powell Doctrine
34 The Pottery Barn Rule
35 February 5, 2003: The United Nations
36 Parsley Island
37 Pizza and Milk
38 Cousin Di
39 Speaking Is My Business
40 On the Road
41 Gifts
42 Best and Worst
43 Hot Dogs
44 The Gift of a Good Start
Afterword: It’s All About People
Acknowledgments
About the Author
Credits
Also by Colin Powell
Copyright
About the Publisher
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