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Dedication
Contents
Introduction
1 Why You Should Visit Cemeteries: Survivorship Bias
2 Does Harvard Make You Smarter?: Swimmer’s Body Illusion
3 Why You See Shapes in the Clouds: Clustering Illusion
4 If Fifty Million People Say Something Foolish, It Is Still Foolish: Social Proof
5 Why You Should Forget the Past: Sunk Cost Fallacy
6 Don’t Accept Free Drinks: Reciprocity
7 Beware the “Special Case”: Confirmation Bias (Part 1)
8 Murder Your Darlings: Confirmation Bias (Part 2)
9 Don’t Bow to Authority: Authority Bias
10 Leave Your Supermodel Friends at Home: Contrast Effect
11 Why We Prefer a Wrong Map to None at All: Availability Bias
12 Why “No Pain, No Gain” Should Set Alarm Bells Ringing: The It’ll-Get-Worse-Before-It-Gets-Better Fallacy
13 Even True Stories Are Fairy Tales: Story Bias
14 Why You Should Keep a Diary: Hindsight Bias
15 Why You Systematically Overestimate Your Knowledge and Abilities: Overconfidence Effect
16 Don’t Take News Anchors Seriously: Chauffeur Knowledge
17 You Control Less Than You Think: Illusion of Control
18 Never Pay Your Lawyer by the Hour: Incentive Super-Response Tendency
19 The Dubious Efficacy of Doctors, Consultants, and Psychotherapists: Regression to Mean
20 Never Judge a Decision by Its Outcome: Outcome Bias
21 Less Is More: Paradox of Choice
22 You Like Me, You Really, Really Like Me: Liking Bias
23 Don’t Cling to Things: Endowment Effect
24 The Inevitability of Unlikely Events: Coincidence
25 The Calamity of Conformity: Groupthink
26 Why You’ll Soon Be Playing Mega Trillions: Neglect of Probability
27 Why the Last Cookie in the Jar Makes Your Mouth Water: Scarcity Error
28 When You Hear Hoofbeats, Don’t Expect a Zebra: Base-Rate Neglect
29 Why the “Balancing Force of the Universe” Is Baloney: Gambler’s Fallacy
30 Why the Wheel of Fortune Makes Our Heads Spin: The Anchor
31 How to Relieve People of Their Millions: Induction
32 Why Evil Is More Striking Than Good: Loss Aversion
33 Why Teams Are Lazy: Social Loafing
34 Stumped by a Sheet of Paper: Exponential Growth
35 Curb Your Enthusiasm: Winner’s Curse
36 Never Ask a Writer If the Novel Is Autobiographical: Fundamental Attribution Error
37 Why You Shouldn’t Believe in the Stork: False Causality
38 Why Attractive People Climb the Career Ladder More Quickly: Halo Effect
39 Congratulations! You’ve Won Russian Roulette: Alternative Paths
40 False Prophets: Forecast Illusion
41 The Deception of Specific Cases: Conjunction Fallacy
42 It’s Not What You Say, but How You Say It: Framing
43 Why Watching and Waiting Is Torture: Action Bias
44 Why You Are Either the Solution—or the Problem: Omission Bias
45 Don’t Blame Me: Self-Serving Bias
46 Be Careful What You Wish For: Hedonic Treadmill
47 Do Not Marvel at Your Existence: Self-Selection Bias
48 Why Experience Can Damage Your Judgment: Association Bias
49 Be Wary When Things Get Off to a Great Start: Beginner’s Luck
50 Sweet Little Lies: Cognitive Dissonance
51 Live Each Day as If It Were Your Last—but Only on Sundays: Hyperbolic Discounting
52 Any Lame Excuse: “Because” Justification
53 Decide Better—Decide Less: Decision Fatigue
54 Would You Wear Hitler’s Sweater?: Contagion Bias
55 Why There Is No Such Thing as an Average War: The Problem with Averages
56 How Bonuses Destroy Motivation: Motivation Crowding
57 If You Have Nothing to Say, Say Nothing: Twaddle Tendency
58 How to Increase the Average IQ of Two States: Will Rogers Phenomenon
59 If You Have an Enemy, Give Him Information: Information Bias
60 Hurts So Good: Effort Justification
61 Why Small Things Loom Large: The Law of Small Numbers
62 Handle with Care: Expectations
63 Speed Traps Ahead!: Simple Logic
64 How to Expose a Charlatan: Forer Effect
65 Volunteer Work Is for the Birds: Volunteer’s Folly
66 Why You Are a Slave to Your Emotions: Affect Heuristic
67 Be Your Own Heretic: Introspection Illusion
68 Why You Should Set Fire to Your Ships: Inability to Close Doors
69 Disregard the Brand New: Neomania
70 Why Propaganda Works: Sleeper Effect
71 Why It’s Never Just a Two-Horse Race: Alternative Blindness
72 Why We Take Aim at Young Guns: Social Comparison Bias
73 Why First Impressions Are Deceiving: Primacy and Recency Effects
74 Why You Can’t Beat Homemade: Not-Invented-Here Syndrome
75 How to Profit from the Implausible: The Black Swan
76 Knowledge Is Nontransferable: Domain Dependence
77 The Myth of Like-Mindedness: False-Consensus Effect
78 You Were Right All Along: Falsification of History
79 Why You Identify with Your Football Team: In-Group Out-Group Bias
80 The Difference between Risk and Uncertainty: Ambiguity Aversion
81 Why You Go with the Status Quo: Default Effect
82 Why “Last Chances” Make Us Panic: Fear of Regret
83 How Eye-Catching Details Render Us Blind: Salience Effect
84 Why Money Is Not Naked: House-Money Effect
85 Why New Year’s Resolutions Don’t Work: Procrastination
86 Build Your Own Castle: Envy
87 Why You Prefer Novels to Statistics: Personification
88 You Have No Idea What You Are Overlooking: Illusion of Attention
89 Hot Air: Strategic Misrepresentation
90 Where’s the Off Switch?: Overthinking
91 Why You Take On Too Much: Planning Fallacy
92 Those Wielding Hammers See Only Nails: Déformation Professionnelle
93 Mission Accomplished: Zeigarnik Effect
94 The Boat Matters More Than the Rowing: Illusion of Skill
95 Why Checklists Deceive You: Feature-Positive Effect
96 Drawing the Bull’s-Eye around the Arrow: Cherry Picking
97 The Stone Age Hunt for Scapegoats: Fallacy of the Single Cause
98 Why Speed Demons Appear to Be Safer Drivers: Intention-to-Treat Error
99 Why You Shouldn’t Read the News: News Illusion
Epilogue
Acknowledgments
A Note on Sources
About the Author
Credits
Copyright
About the Publisher
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