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The Art of Thinking Clearly电子书

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作       者:Dobelli, Rolf

出  版  社:Harper Paperbacks

出版时间:2014-05-06

字       数:45.8万

所属分类: 进口书 > 外文原版书 > 小说

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Have you ever . . . Invested time in something that, in hindsight, just wasn't worth itPaid too much in an eBay auctionContinued to do something you knew was bad for youSold stocks too late, or too earlyTaken credit for success, but blamed failure on external circumstancesBacked the wrong horseThese are examples of what the author calls cognitive biases, simple errors all of us make in day-to-day thinking. But by knowing what they are and how to identify them, we can avoid them and make better choices: whether in dealing with personal problems or business negotiations, trying to save money or earn profits, or merely working out what we really want in life and strategizing the best way to get it. Already an international bestseller, The Art of Thinking Clearly distills cutting-edge research from behavioral economics, psychology, and neuroscience into a clever, practical guide for anyone who ever wanted to be wiser and make better decisions. A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity all we need is less irrationality. Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision making at work, at home, every day. From why you shouldn't accept a free drink to why you should walk out of a movie you don't like, from why it so hard to predict the future to why you shouldn't watch the news, The Art of Thinking Clearly helps solve the puzzle of human reasoning.
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Dedication

Contents

Introduction

1 Why You Should Visit Cemeteries: Survivorship Bias

2 Does Harvard Make You Smarter?: Swimmer’s Body Illusion

3 Why You See Shapes in the Clouds: Clustering Illusion

4 If Fifty Million People Say Something Foolish, It Is Still Foolish: Social Proof

5 Why You Should Forget the Past: Sunk Cost Fallacy

6 Don’t Accept Free Drinks: Reciprocity

7 Beware the “Special Case”: Confirmation Bias (Part 1)

8 Murder Your Darlings: Confirmation Bias (Part 2)

9 Don’t Bow to Authority: Authority Bias

10 Leave Your Supermodel Friends at Home: Contrast Effect

11 Why We Prefer a Wrong Map to None at All: Availability Bias

12 Why “No Pain, No Gain” Should Set Alarm Bells Ringing: The It’ll-Get-Worse-Before-It-Gets-Better Fallacy

13 Even True Stories Are Fairy Tales: Story Bias

14 Why You Should Keep a Diary: Hindsight Bias

15 Why You Systematically Overestimate Your Knowledge and Abilities: Overconfidence Effect

16 Don’t Take News Anchors Seriously: Chauffeur Knowledge

17 You Control Less Than You Think: Illusion of Control

18 Never Pay Your Lawyer by the Hour: Incentive Super-Response Tendency

19 The Dubious Efficacy of Doctors, Consultants, and Psychotherapists: Regression to Mean

20 Never Judge a Decision by Its Outcome: Outcome Bias

21 Less Is More: Paradox of Choice

22 You Like Me, You Really, Really Like Me: Liking Bias

23 Don’t Cling to Things: Endowment Effect

24 The Inevitability of Unlikely Events: Coincidence

25 The Calamity of Conformity: Groupthink

26 Why You’ll Soon Be Playing Mega Trillions: Neglect of Probability

27 Why the Last Cookie in the Jar Makes Your Mouth Water: Scarcity Error

28 When You Hear Hoofbeats, Don’t Expect a Zebra: Base-Rate Neglect

29 Why the “Balancing Force of the Universe” Is Baloney: Gambler’s Fallacy

30 Why the Wheel of Fortune Makes Our Heads Spin: The Anchor

31 How to Relieve People of Their Millions: Induction

32 Why Evil Is More Striking Than Good: Loss Aversion

33 Why Teams Are Lazy: Social Loafing

34 Stumped by a Sheet of Paper: Exponential Growth

35 Curb Your Enthusiasm: Winner’s Curse

36 Never Ask a Writer If the Novel Is Autobiographical: Fundamental Attribution Error

37 Why You Shouldn’t Believe in the Stork: False Causality

38 Why Attractive People Climb the Career Ladder More Quickly: Halo Effect

39 Congratulations! You’ve Won Russian Roulette: Alternative Paths

40 False Prophets: Forecast Illusion

41 The Deception of Specific Cases: Conjunction Fallacy

42 It’s Not What You Say, but How You Say It: Framing

43 Why Watching and Waiting Is Torture: Action Bias

44 Why You Are Either the Solution—or the Problem: Omission Bias

45 Don’t Blame Me: Self-Serving Bias

46 Be Careful What You Wish For: Hedonic Treadmill

47 Do Not Marvel at Your Existence: Self-Selection Bias

48 Why Experience Can Damage Your Judgment: Association Bias

49 Be Wary When Things Get Off to a Great Start: Beginner’s Luck

50 Sweet Little Lies: Cognitive Dissonance

51 Live Each Day as If It Were Your Last—but Only on Sundays: Hyperbolic Discounting

52 Any Lame Excuse: “Because” Justification

53 Decide Better—Decide Less: Decision Fatigue

54 Would You Wear Hitler’s Sweater?: Contagion Bias

55 Why There Is No Such Thing as an Average War: The Problem with Averages

56 How Bonuses Destroy Motivation: Motivation Crowding

57 If You Have Nothing to Say, Say Nothing: Twaddle Tendency

58 How to Increase the Average IQ of Two States: Will Rogers Phenomenon

59 If You Have an Enemy, Give Him Information: Information Bias

60 Hurts So Good: Effort Justification

61 Why Small Things Loom Large: The Law of Small Numbers

62 Handle with Care: Expectations

63 Speed Traps Ahead!: Simple Logic

64 How to Expose a Charlatan: Forer Effect

65 Volunteer Work Is for the Birds: Volunteer’s Folly

66 Why You Are a Slave to Your Emotions: Affect Heuristic

67 Be Your Own Heretic: Introspection Illusion

68 Why You Should Set Fire to Your Ships: Inability to Close Doors

69 Disregard the Brand New: Neomania

70 Why Propaganda Works: Sleeper Effect

71 Why It’s Never Just a Two-Horse Race: Alternative Blindness

72 Why We Take Aim at Young Guns: Social Comparison Bias

73 Why First Impressions Are Deceiving: Primacy and Recency Effects

74 Why You Can’t Beat Homemade: Not-Invented-Here Syndrome

75 How to Profit from the Implausible: The Black Swan

76 Knowledge Is Nontransferable: Domain Dependence

77 The Myth of Like-Mindedness: False-Consensus Effect

78 You Were Right All Along: Falsification of History

79 Why You Identify with Your Football Team: In-Group Out-Group Bias

80 The Difference between Risk and Uncertainty: Ambiguity Aversion

81 Why You Go with the Status Quo: Default Effect

82 Why “Last Chances” Make Us Panic: Fear of Regret

83 How Eye-Catching Details Render Us Blind: Salience Effect

84 Why Money Is Not Naked: House-Money Effect

85 Why New Year’s Resolutions Don’t Work: Procrastination

86 Build Your Own Castle: Envy

87 Why You Prefer Novels to Statistics: Personification

88 You Have No Idea What You Are Overlooking: Illusion of Attention

89 Hot Air: Strategic Misrepresentation

90 Where’s the Off Switch?: Overthinking

91 Why You Take On Too Much: Planning Fallacy

92 Those Wielding Hammers See Only Nails: Déformation Professionnelle

93 Mission Accomplished: Zeigarnik Effect

94 The Boat Matters More Than the Rowing: Illusion of Skill

95 Why Checklists Deceive You: Feature-Positive Effect

96 Drawing the Bull’s-Eye around the Arrow: Cherry Picking

97 The Stone Age Hunt for Scapegoats: Fallacy of the Single Cause

98 Why Speed Demons Appear to Be Safer Drivers: Intention-to-Treat Error

99 Why You Shouldn’t Read the News: News Illusion

Epilogue

Acknowledgments

A Note on Sources

About the Author

Credits

Copyright

About the Publisher

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