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Slim by Design电子书

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作       者:Wansink, Brian

出  版  社:William Morrow

出版时间:2014-09-23

字       数:41.5万

所属分类: 进口书 > 外文原版书 > 小说

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  • 读书简介
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The Future Is Slim by Design!In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.
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Dedication

Contents

Introduction

One: Mindless Eating Solutions

Your Food Radius

Nobody Wants Us to Be Fat

Chinese Buffet Confidential

Starting Small to Get Slim

Sixteen Pounds from Happiness

Becoming Slim by Design

Two: Your Slim-for-Life Home

Fat-Proofing the Rich and Famous

The Syracuse Study

Step One: The Kitchen Makeover

Step Two: Tablescape Redesign

Step Three: Snack-Proofing

Scoring Big at Home

Three: Restaurant Dining by Design

In Praise of Leftovers

Show Me to a Slim Table

One Antidote for Fast-Food Fever

“Can I Take Your Order?”

Half-Plate Profits

Smaller and Taller

Bread and Water

Faster Food and Happier Meals

What Would Batman Eat?

Transforming a Town

Is Your Favorite Restaurant Making You Fat?

Four: Supermarket Makeovers

The Desserted Island of Denmark

Half-Cart Solutions

Healthy First and Green Line Guides

Wide Aisles and High Products

Groceries and Gum

Lights, Stars, Numerology!

Using the Half-Plate Rule

The Three Checkouts

Back to Bornholm

How Your Grocery Store Can Make You Slim

Five: Office Space and Workplace

Move Away from the Desk

Rethinking Corporate Wellness

Break-Room Makeovers

Trimming the Google-Plex of Food

Cafeteria Cuisine

The Company Health Club

Coaching and Weight-Loss Programs

Would You Sign a Health Conduct Code?

Design Your New Boss’s Job Description!

Think Summer Camp, Not Boot Camp

Six: Smarter Lunchrooms

School Lunch 101

When Chocolate Milk Attacks

More Fruit by Design

The Salad Bar Solution

Lunch-Line Redesign, MTV-Style

What’s Your Lunchroom Score?

The Lunchtime Report Card

Designing a Smarter Lunchroom Tray

Helping Your School Become Slim by Design

Seven: Slim by Design for Life

From Can’t to CAN

From Me to We

Getting Started

Design Trumps Discussion

Sample Scripts

Make It Happen

Acknowledgments

Notes

Index

About the Author

Also by Brian Wansink, Ph.D.

Credits

Copyright

About the Publisher

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