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作       者:Top, Peleg

出  版  社:HarperCollins e-books

出版时间:2011-05-01

字       数:18.1万

所属分类: 进口书 > 外文原版书 > 小说

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This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
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Cover

Title Page

Contents

Foreword

About the Authors

About Peleg Top

About Jonathan Cleveland

Family and Community

Spotlight On The Hurricane Katrina Poster Project

Spotlight On TRAK

Spotlight On Get London Reading

Spotlight On The Echo Park Time Travel Mart

Spotlight On Project 7

Spotlight On Give Something Back International

Spotlight On Classroom Inc.

Spotlight On LA’s Best

Spotlight On Greenwood Phinney ArtWalk

Animals

Spotlight On Dogs Trust

Spotlight On African Wildlife Foundation

Health and Wellness

Spotlight On Pure Prevention

Spotlight On The Avon Walk for Breast Cancer

Spotlight On Mid-Iowa Health Foundation

Spotlight On The Art of Yoga Project

Spotlight On Utah Department of Health Club and Bar Posters

Spotlight On Calgary Society for People with Disabilities

Human Rights

Spotlight On Street Reach Campaign

Spotlight On Red Flag Campaign

Environmental Awareness

Spotlight On Clean Pacific Beach Campaign

Spotlight On The Cycle Campaign

Spirituality

Arts and Culture

Spotlight On Frameline Film Festival

Spotlight On Ps Arts Week

Spotlight On Creative Pitch

Design Directory

Special Thanks

Credits

Copyright

About the Publisher

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