选材广泛，覆盖了电子商务的类型、电子商务解决方案、B2B、B2C、在线销售、电子商务网站建设与营销、电子商务网站的SEM 和SEO、O2O、电子商务支付系统、电子商务安全技术、移动电子商务、电子商务与大数据、电子商务与云计算、物车软件、计算机网络、无线网络、互联网、物流以及利用社交媒体营销等内容。 本书课文配有音频材料，扫描每单元的课文的二维码下载后即可收听（音频建议用耳机收听）；扫描封底的二维码还可以下载本书的词汇总表，既可用于复习和背诵，也可作为小词典随时查阅。
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前言
Unit 1
Text A
What Is E-commerce？
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce and Selling Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
E-commerce Advantages and Disadvantages
参考译文 什么是电子商务？
Unit 2
Text A
How to Choose an E-commerce Business Model
New Words
Phrases
Abbreviations
Exercises
Text B
Business-to-Business
New Words
Phrases
Abbreviations
Exercises
Reading Material
About E-commerce
参考译文 如何选择电子商务商业模式
Unit 3
Text A
What Is a Computer Network？
New Words
Phrases
Abbreviations
Exercises
Text B
A Basic Guide to the Internet
New Words
Phrases
Abbreviations
Exercises
Reading Material
Network Security
参考译文 什么是计算机网络？
Unit 4
Text A
How to Build an E-commerce Website
New Words
Phrases
Abbreviations
Exercises
Text B
Website Navigation and Its Impact on E-commerce
New Words
Phrases
Exercises
Reading MaterialShopping Cart Software
参考译文如何建立电子商务网站
Unit 5
Text A
Five Ways to Market Your E-commerce Site
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce Supply Chain Management：Reducing Cost and Inefficiency
New Words
Phrases
Abbreviations
Exercises
Reading Material
Online Advertising
参考译文 电子商务网站营销的五种方法
Unit 6
Text A
Web Traffic
New Words
Phrases
Abbreviations
Exercises
Text B
Conversion Rate Optimization
New Words
Phrases
Abbreviations
Exercises
Reading Material
PageRank
参考译文 网络流量
Unit 7
Text A
Essential SEO Strategies for E-commerce Sites
New Words
Phrases
Abbreviations
Exercises
Text B
Best Practices That Could Double E-commerce Sales
New Words
Phrases
Abbreviations
Exercises
Reading Material
Top Ten SEM Optimization Tips for E-commerce Sites
参考译文 电子商务网站的基本SEO策略
Unit 8
Text A
The Ways to Track Online to Offline Conversions（and Vice Versa）
New Words
Phrases
Abbreviations
Exercises
Text B
Benefits of Social Media Marketing
New Words
Phrases
Exercises
Reading Material
E-commerce Legals and Law
参考译文 跟踪线上到线下（反之亦然）的转化方法
Unit 9
Text A
E-commerce Payment System
New Words
Phrases
Abbreviations
Exercises
Text B
Understanding Online Payment Services
New Words
Phrases
Exercises
Reading Material
Safe Online Payment Methods
参考译文 电子商务支付系统
Unit 10
Text A
The Basics of Website Security for E-commerce Retailers
New Words
Phrases
Abbreviations
Exercises
Text B
How to Stay Safe When Shopping Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
Ways to Protect Your E-commerce Site from Hacking and Fraud
参考译文 电子商务零售商网站安全的基础
Unit 11
Text A
Mobile Commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Mobile Marketing
New Words
Phrases
Abbreviations
Exercises
Reading Material
Mobile Payment
参考译文 移动商务
Unit 12
Text A
A Guide to Using CRM in E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Reverse Logistics in E-commerce
New Words
Phrases
Exercises
Reading Material
Electronic CRM
参考译文 电子商务中使用CRM的指南
Unit 13
Text A
Benefits of Big Data for E-commerce Companies
New Words
Phrases
Abbreviations
Exercises
Text B
Cloud Computing and Its Effect on E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material
The Benefits of Cloud Computing to the E-commerce Industry
参考译文 大数据对电子商务公司的益处
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