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Introduction.
Never Split The Difference – Section One –
Never Split The Difference – Section Two–
Empathy Principle 1 – Mirroring
Empathy Principle 3: “No” Before “Yes”
Empathy Principle 4 – Get Them To Say “That's Right”
Empathy Principle 5 – Alter Their Reality
Empathy Principle 6: Illusion of Control
Empathy Principle 7: Guarantee Execution
Empathy Principle 8 – Bargain Hard
Empathy Principle 9: Uncover The Unknown
Never Split The Difference – Section Three –
Conclusion
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