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How To: Online Marketing: The Simple Guidebook For Beginners电子书

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6人正在读 | 0人评论 9.8

作       者:Gabriel Dica

出  版  社:Publishdrive

出版时间:2017-04-02

字       数:6.2万

所属分类: 进口书 > 外文原版书 > 文学/自传/回忆录

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How To: Online Marketing: The Simple Guidebook For Beginners
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First things first!

So...

Before we begin...

CpM (Cost per Mille) Advertising

Affiliate Marketing

Sponsored Reviews

Premium Content

Paid Polls and Surveys

In-text and Image Advertising

Pop-ups and Pop-unders

Audio Ads

Page title tags

Description meta tags

URL structure

Navigation structure

Sitemaps

Custom 404 Page

Content

robots.txt

Images and the “alt” attribute

Heading tags

Keywords

Page loading times

Off page SEO

Anchor text

Top SEO trends

1. Social Content Will Become Even More Important

2. Videos Will Still Rule

3. Mobile Optimization Will Become Crucial

4. Voice Search Function Will Become a Must

5. Content Aggregation will get Bigger & Better

6. The Craze of Mobile Apps Will Grow

7. Local SEO to Become Even More Important

Google AdSense

How does it work?

How much will you earn?

Is your site eligible to use AdSense?

So how do you actually use AdSense?

Top tips provided by Google AdSense

Other tips for increasing your revenue with AdSense

Size/Location:

You can blend the ads with your site design.

Some of the AdSense sizes which work best:

AdSense section targeting: Make ads relevant

Image or Text Ads:

Ads between posts:

Placement targeting:

AdSense Category blocking:

AdSense for YouTube:

Google Analytics and Google Webmaster tools

Google Webmaster Tools

Google Analytics

What are the highlights and what should you first pay attention to?

Marketing

Social media and your site

Facebook

YouTube

Newsletters

Google AdWords

What is Google AdWords?

How can you use it to advertise your site?

General marketing tips

And that's it!

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