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Cover Page
Title Page
Copyright
Foreword
Introduction
Why You Need to be an Expert (in the eyes of your clients)
Chapter 1 - How to Reveal Your ‘Inner Expert’
Be Passionate About What you do
Find Your Area of Specialism (Niche)
Become an Expert by Learning all you can
Don’t be Afraid of ‘Giving Away’ your Knowledge in the Promotion of Your Business
Now Tell the World About it, Write a Book!
How to use Your Book – a Quick Overview
Chapter 2 - Debunking the Myth of how Hard it is to Write a Book
With Proper Planning, it Really is Simple
The 3 Critical Questions you Need to Ask Before you Start
The 3 Critical Questions:
Chapter 3 - The Importance of Planning
What to Write About
Establishing Who Your Target Audience is
Your ‘Call to Action’
How to Plan your Book
Chapter 4 - Mindset
The ‘5 Mindset Attributes’ That will Help you Complete Your Book
Accountability
Chapter 5 - The 7-Step Process
Setting Yourself up for Success
The 7-Step Process
Chapter 6 - How to Publish Your Book
Section 1 - Publishing
Traditional Publishing
Self-Publishing
Section 2 – Layout and Printing
Layout - Design and Style
Using a Book for Lead Generation
Your Book Cover
Printing
Who is the Publisher?
Chapter 7 - Marketing Your Book
Using your Book for Lead Generation
Which Strategy to Use?
Conclusion
Special offer
About the Author
Acknowledgements
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