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Cover
Front Matter
Title Page
Publisher Information
Disclaimer
Introduction
A Simple Guide To Buying A Franchise
Buying A Franchise
The Sales Pitch
Options
Funding Your Business.
Marketing Is About Communication.
Marketing Collateral
Territory
The Mobile Franchise, “Man In A Van”.
Royalties or Management Fees?
Moving On To Pastures New.
Interrogating The Franchisor
Disclaimer
Back Matter
Also Available
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