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Cover
Front Matter
Title Page
Publisher Information
Introduction
Poles Apart
The Digital Challenge
Who is this book for?
Business is better when you’re connected
Discover a new world
Penguin or Polar Bear?
So what is the SE/CE Curve?
Social Engagement vs Corporate Experience: The SE/CE Curve
Where do you sit on the SE/CE curve?
Strong Social Engagement - Young Polar Bears
Strong Corporate Experience - Older Penguins
The Future of the SE/CE curve
Risks and Rewards
Polar Bears: Potential Leaders with a Steep Learning Curve
Penguins: Overcoming Caution to grab Opportunities
Risks and Rewards for All Online Businesses
Trials and Tribulations: Legal Risks Online
The Commercial Basics
Active Communication Risks
Company Culture Matters
Cover the Bases
Keeping your Website Legal
The Basics
Cookies
Privacy Policy
Payment Data Security
Terms and Conditions
Protecting your own privacy
Connected and Protected: Staying Safe Online
Getting your Social Media right
Protecting your online presence
Perfect Password Practice
Data security within your business
Securing your website
The Ticking Browser Timebomb
The Communication Revolution
Understanding your Digital Footprint
The Online Spider’s Web
Social Media: how to choose?
Delivering Great Customer Service
Building Digital Skills
Key Skills for People and Businesses
DIY Disasters
Responsibility and Authority for Online Strategies
Implementing New Processes in your Organisation
What can you do today to help build Digital Skills?
It’s Time to Shine Online!
Are you ready to take the challenges of the Digital Age?
Back Matter
Acknowledgements
About the Author
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