Artificial Intelligence: A Marketing Manipulation电子书

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Artificial Intelligence：A Marketing Manipulation

Contents

Introduction

What Is AI?

In the next part

Part 1：Marketing Manipulation and Persuasion in the 20th Century

A. The Unconscious Relationships Between Brands and Consumers

a. We Can Manipulate People's Feelings with Brands

i. How Can Humans Develop Feelings for Brands and Products?

ii. Brands Create FOMO：A Fear of Missing Out

iii. Trusting AI Services, Trusting a Brand

b. Psychoanalysis and Sociology：People Consume AI Brands

i. Groups and the Collective Unconscious

ii. Demonstration Effect

iii. Milgram's“Obedience to Authority”Paradigm

iv. People Consume Myths and GAFA Are the New Myths

B. Consumer Manipulation：From Marketing Beginnings to the Rise of Digital AI

a. From Propaganda to Marketing Manipulation

i. Modern Public Relations to Change Your Mind

ii. Marketing Strategies Target You to Take Your Money

iii. Market Studies：The Ancestor of What AI Will Do Better

b. Evolutive Marketing Techniques for Selling More

i. The Right Product to Launch

ii. The Right Experience

iii. From the Physical Shop to the Phygital Store

iv. Toward Predictive Marketing

C. Current Strategies for Collecting Your Data for Feeding AI

a. 2001：The Birth of Big Brother and the Tracking of Your Life

i. How Are Our Data Collected Online, Now and in the Future?

ii. Digital Marketing Apparition

iii. The Reign of Emotion in Pushing Consumers to Leave More Data

b. Phygital Manipulation：Collecting Data from the Real World

Part 2：Artificial Intelligence—A Part of an Industrial Manipulation

A. AI for Influencing People：A Larger Scale

a. Origins of the Fourth Industrial Revolution

i. The First and Second Industrial Revolutions

ii. The Third and Fourth Industrial Revolutions

b. The Fourth Industrial Revolution Today

i. Drones and Robots Will Change Your Life

ii. Ai-powered 3D Printing

iii. Virtual Reality Collects Personal Information

iv. Tribe and Sharing Group

c. The Good Ways the Fourth Industrial Revolution Is Always Collecting Data

i. The Evolution and Future of Education

ii. Personal Assistants：Siri, Cortana, and Others

iii. Other Ways AI Is Used for Good

B. AI Is Everywhere

a. Why Both AI and Data Collection Will Grow

b. Our Fears with AI：Can We Escape from a Manipulative System?

c. Artificial Intelligence Manipulation in Our Jobs

Part 3：Artificial Intelligence Uses Stealth Marketing on You

A. Stealth Marketing

a. What Is Stealth Marketing?

b. Collecting More Data in a Discrete Way

i. Voice and Speech Recognition

ii. Text-based Recognition

iii. Brain Scanning

B. Tactics of Stealth Marketing and AI

a. AI Tactics for Launching Products

i. If Product Is Free, You Are the Product

ii. Price：New Methods for Collecting Your Data

iii. Lurking AI in Place Strategy

b. Stealth Marketing Strategies

i. AI Visible to Consumers'Point of View

ii. Invisible AI for Communicating to Consumers

iii. AI Invisible to Customers, but Businesses/Competitors Aware

C. Ethics, Intrusion and Implications

a. Unethical Intrusion in Our Lives

b. No Real Resistance to Stealth Data Collection

Part 4：AI Myths Will Decide for You

A. A Br(Ai)ve New World：AI Myths Will Guide You

a. GAFA Will Supersede Nations

i. An Army for Security

ii. Currency

iii. Law

iv. Borders

b. Who Will Decide Our Gifts and Purchases?

i. Fake News and Manipulation

ii. In the Context of Fake News, Who Is Deciding?

B. Conscious or Subconscious Submission to the Myth of GAFA

a. Legitimacy of Authority

b. The Dimensions of GAFA's Authority

i. Authority by Symbols and Graphic Charter

ii. A Foot in the Door：Submission to GAFA Step-by-Step

c. Submission by Free Acceptance

i. Evocation of Freedom and Manipulation：“But You Are Free To... ”

ii. And That's Not All：AI Never Sleeps

C. Unconscious Submission in Consuming the Myth of AI

i. See and Be Seen

ii. The Uterus and the Umbilicus Syndrome

iii. Bite the Brand and Taste It

iv. Tactile Feelings

v. Listening

D. Our Future Legal and Political Problems

a. Legal Issues

b. AI and Marketing Empire

Part 5：Be Free, Be Somebody, Make Money

A. Be Free：Understand Your Environment

a. Understand Your World：Decrypting a Global Chaotic Process

b. A Faster Environment：Deal with It

B. Be Somebody

a. Micro-innovate and Dare

i. Start Micro-innovating!

ii. Micro-innovating in Your Personal Life：Drop Your Cellphone!

b. Personal Experience：Nestor AI and Robotic Projects

i. Nestor AI

ii. Scientific Study for Creating Robots

C. Make Money：Impactful Examples of Successful Startups

a. Examples of Successful Startups in Marketing and AI

b. Human Resources and AI Startups

c. Startups for Improving Management and Information Systems

d. Other Startups：Creativity, Finance, and Supply Chains

Conclusion

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