商业知识产权战略电子书

书名页

Chapter I: Introduction

1.What Is Intellectual Property?

2.IP Rights: the Tools of IP Strategy

A.Patents

B.Copyrights

C.Trademarks/Brands

D.Trade secrets

Chapter II: The Goals of IP Strategy: Building, Preserving and Defending Revenue Streams

Markets, Products and IPs.

A.IP Rights cover products or (usually) product features/components

B.Markets for Components

C.Identifying Competitive Threats

D.Other Strategic Risks

Chapter III: Strategic Cost-Benefit Analysis for IP Assets

1.Thinking in terms of IP portfolios

2.Keeping portfolios in balance with revenue streams

A.An International Trademark Example

B.Sample cost-benefit analysis: Revisiting the auto light cover

Chapter IV: Global Balance in IP Portfolios

1.Global Balance: Comparing Your Company to Competitors

2.Business Activities and Regional IP Holdings

3.Advanced Regional Balance Issues

4.Acquiring IP in a Competitor’s Home Country

5.Strategies for the Sequencing of International Patent Filings

6.Filing National Stage Applications: Exercising PCT “National Options”

Chapter V: The Unique Field of Global Trademark Strategy

1.Basic Trademark Strategy

2.Product Classes and Trademark Registration

3.Advanced Strategy: Branching Out from a Parent Brand

Chapter VI: Defensive and Offensive Strategies

1.Defensive Strategy: Defending Revenue Streams With IP Rights

A.Covering Your Product’s Components and Product Features

B.Acquiring Other Companies’s Patents to Enhance Your Portfolio

C.No Easy Defense Against Patent “Trolls”

D.Patent Pledges and Open Source (Open Patent) Commitments

E.Patent Litigation Insurance

F.Acquiring Other Company’s Patents: A Case Study

G.Recording Systems & Bona Fide Purchaser

2.Offensive Strategy: Licensing and Litigation, etc.

A.Taking the “IP Bridge” to a new stage of growth

B.Funding Research and Development with Aggressive Licensing and Occasional Litigation: The IBM/Microsoft Model

C.Designing the Licensing/Litigation Campaign

D. Litigation Finance

Chapter VII: Implementation of IP strategy

1.Designing Efficient Workflow: Planning and Organizing the IP Process

A.The Importance of timing

B.Integrating IP Experts With Other Company Personnel

2.Outside the IP Committee: Task-Specific Interaction or Groups

A.Drafting Patents: R&D/Product Development Interaction with Patent Drafters

B.Planning for acquisitions and spinoffs: due diligence, portfolio integration, etc.

3.Allocation of labor: Inside vs. Outside Lawyers and Professionals

4.Researching effective outside counsel (outcome databases etc.)

5.Planning tools

Chapter VIII: A Business-Oriented IP Department

1.IP Department: typical growth path

A.Hiring Chief IP Counsel: Cost Considerations

B.Skills to Look For

2.In-house versus Outside Counsel Work

第一章：导论

1.什么是知识产权？

2.知识产权中的各类权利：实施知识产权战略的工具

A.专利

B.著作权

C.商标/品牌

D.商业秘密

第二章：知识产权战略的目标：建立、维持和保护收入流

市场、产品和知识产权

A.知识产权涵盖产品或（通常情况下）产品特征/组件

B.组件市场

C.识别竞争威胁

D.其他战略风险

第三章：知识产权资产的战略成本—效益分析

1.从知识产权组合的角度来考虑

2.保持知识产权组合与收入流的平衡

A.一个跨国商标案例

B.成本—效益分析：重新审视汽车灯罩案例

第四章：知识产权组合的全球平衡

1.全球平衡：将公司与竞争对手进行比较

2.商业活动和知识产权的区域性持有

3.更深层次的区域平衡问题

4.在竞争对手的母国获取知识产权

5.国际专利申请中的排序战略

6.提交国家阶段申请：行使PCT“国家选择”

第五章：独特的全球商标战略

1.基础商标战略

2.产品类别及商标注册

3.高级战略：从母品牌向外扩展

第六章：防御性和进攻性战略

1.防御性战略：利用知识产权保护收入流

A.知识产权应当涵盖产品组件和产品特征

B.通过收购专利增强企业的专利组合

C.对付专利“流氓”并非易事

D.专利承诺和开源（开放专利）承诺

E.专利诉讼保险

F.获得其他公司的专利：案例研究

G.登记系统和善意购买人

2.进攻性战略：许可和诉讼等

A.用“知识产权之桥”将公司推向新的发展阶段

B.通过积极的许可和偶尔的诉讼来资助研发：IBM/Microsoft模式

C.设计许可/诉讼活动

D.诉讼融资

第七章：知识产权战略的实施

1.设计高效的工作流程：规划和组织知识产权流程

A.时间的重要性

B.将知识产权专家与公司其他人员整合

2.知识产权委员会之外：特定任务的互动或执行团队

A.专利撰写：研发/产品开发与专利撰写人的互动

B.收购和剥离计划：尽职调查、知识产权组合的整合等

3.工作分配：内部与外部律师以及专业人士

4.寻找有效的外部法律顾问（成果数据库等）

5.规划工具

第八章：以商业为导向的知识产权部门

1.知识产权部门：典型的成长路径

A.聘请首席知识产权律师：成本考虑

B.需要寻求的技能

2.内部律师与外部律师的工作对比