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Cover
Copyright
Title page
Dedication
Epigraph
Contents
Preface
Acknowledgments
1: Culture at Work: The Arts, Branding, and Neighborhood Transformation
2: Latin Soul, Latin Flavor: Performing the Authenticity of Place
3: The Art World of the Barrio: Sources of Attraction and Motivation
4: Ringing the Registers: Entrepreneurial Dreams
5: Stigma, Status, and Staging: The History of a Reputation
6: Character on Parade: Cultural Constraints on Neighborhood Branding
7: Redemption and Revitalization in the Barrio: A Tentative Conclusion
Appendix: Telling it like it was: Methods and Data
Notes
Works Cited
Index
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