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Cover
Copyright
Title page
Dedication
Contents
List of Illustrations
List of Examples
Acknowledgments
Introduction: Capitalism, Consumption, Commerce, and Music
1 Music and Advertising in Early Radio
2 The Classes and the Masses in the 1920s and 1930s
3 The Great Depression and the Rise of the Radio Jingle
4 Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s
5 The Standardization of Jingle Production in the 1950s and After
6 The Discovery of Youth in the 1960s
7 Consumption, Corporatization, and Youth in the 1980s
8 Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After
9 New Capitalism, Creativity, and the New Petite Bourgeoisie
Notes
References
Index
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