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Cover
Title Page
Copyright Page
Contents
Introduction: Why Science PIOs Matter (and Communication 101)
1 Finding Stories and Deciding What to Write About
2 Writing Stories
3 Pitching Stories
4 Illustrating Stories with Multimedia
5 Getting Scientists to Tell Their Stories
6 Telling the Story Yourself: Social Media and Blogs
7 Measuring Your Story’s Success: Metrics
8 Stories You Don’t Want: Crisis Communications
Conclusion: The Science PIO Commandments
Acknowledgments
Appendix A: Useful Links for Multimedia
Appendix B: Sample Research News Release
Appendix C: Sample Grant Announcement
Appendix D: Sample Media Advisory
Appendix E: Sample News Tip
Appendix F: Sample Communication Plan
Index
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